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You can put more than one domain into an account, but this is more work than what is necessary. According to AdWords TOS, if you want to advertise with more than one site you own, these sites need to not be offering the same user experience and need to have different brands (the presented company brand, not the brands you might be selling). I think you should start out with one adwords account for the site you feel is most complete, see what the landscape is like for bidding, ctr, etc, if you can turn a profit with adwords. Then see if you need additional accounts.

Two domains can run in the same account. They cannot run in the same adgroup. If you never plan on spending more than 15k/mo per domain then I think it's OK to keep them all in the same account. Just be sure to label them differently for each campaign. If your brands will be bidding on the same keywords, then do not put them in the same account. Because they are two separate brands you can double serve ads, but it's not advisable. There are MANY things that can go wrong if you try to bid on the same terms with two different accounts. I would suggest hiring someone who knows what they're doing to help you set this up & possibly run it for you so you don't end up bidding against yourself and running up your own CPCs.

Hi Ben, It's absolutely possible to out-rank the exact match domain, although without seeing the actual examples, it's tough to say what will be needed. Even the DA / PA numbers don't tell me much, unfortunately. Exact match domains have an advantage of sorts, simply because their content tends to be highly relevant to the query / subject matter. You will find, however, that if there are better options available for Google to rank, Google is not married to the idea of always ranking exact match domains first. Far from it. It used to be pretty easy to spam using this tactic, but that clearly didn't provide a good user experience for anyone. For example, if I owned carinsurance.co.uk because I bought it in 1999 and threw up a thin affiliate website on it in 2008, it's not going to rank well for [car insurance]. As it turns out, no domains like this do rank well for [car insurance]. (I don't know who is behind http://www.carinsurance.co.uk/ and I used it as an example before looking at it, I promise.) Better overall SEO - link development, branding, content, social media work (if applicable to your industry and done correctly), etc. all contribute to out-ranking an exact-match domain, no matter how long that domain has ranked well for the query in question.

Did you talk to : http://adultadspro.com/ ?

Hi Guys, Thanks for your help. I decided that updating the robot text would be the best option. Ben

Hi Ben, I'd echo what Patrick has said and probably recommend his first suggestion the most. Google Webmaster Tools is a good way of checking indexation and if you have a large site with lots of categories, you can even break down the sitemaps by category so that you can see if certain areas are having problems. Here is an old, but still relevant post on the topic: http://www.branded3.com/blogs/using-multiple-sitemaps-to-analyse-indexation-on-large-sites/ In terms of creating the sitemap, Screaming Frog has an option under Advanced Export for creating an XML sitemap file for you which works very well. You just need to make sure you're only including pages that you want indexed in there. Cheers. Paddy