Questions
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Is Google now punishing anchor text?
I would download an OSE report set to external links only, to entire root domain. Use an advanced report if you have the credits. Then I would check the anchor text usage to each of the key pages. Try to do quality link work - linkbait rather than link 'building' - Yer, I know, everyone says that - but really! Write some decent articles that people will WANT to read - if they want to read them, they will want to share/link to them. If you do end up 'building' links though, do so by really high quality methods. Manually reach out for guest posts on decent blogs - tie this in with Google+ author profile links to the sites G+ account (the authors), and in terms of anchors, be natural! Go for what the blogger thinks should be used - usually this will be either www.domain.com/ or 'Brand Name'. In short - don't try to manipulate your anchor text in order to gain organic Google rankings - this kind of practise is now more out of date than ever, won't likely work very well anymore, and could in fact be counter productive. Hope that helps! Stick with it, do lots of research, start to identify and engage with a site's audience both on-page and off, and you will be fine
White Hat / Black Hat SEO | | MikeGracia0 -
Would removing or making non relevant links no follow boost a site?
You're never going to be able to 100% control who's linking to you. As long as you have a diverse link profile comprised primarily of links earned from developing useful, quality content you won't likely be penalized. That said, I WOULD evaluate the link profile to determine if it's heavily weighted from sites that Google is scrutinizing i.e. Directories, Low Quality Article Marketing Sites, etc. and determine where you have opportunity to develop social worthy content to elevate your profile.
Technical SEO Issues | | Aggie0 -
Why would my domain authority keep changing when I refresh?
Hey all, It looks like there may be a bit of an issue causing it to randomly send through the wrong information on the Link Analysis. Can you do me a favor and send your Campaign information into the help team at help[at]seomoz.org so we can track this? That will help us hunt down the issue and get it resolved as quickly as possible. Thanks! Joel.
Moz Tools | | JoelDay0 -
Why would I lose 300 links in 19 days?
Hi Benjamin, Do you mean in OpenSiteExplorer or Google? OSE just released an update, and we could have just not crawled some of the links you had before -- they could be there, it's just that we didn't crawl that site this time.
Link Building | | KeriMorgret0 -
Why would Google read different pages to rank for a keyword?
Do I understand that you have multiple pages that rank for your keywords? This happens because apperently your keywords appears on multiple pages and google can't decide on what page is the best match to that search term. It might be wise to first have a good look at what pages are ranking for what keywords. Then decide what keyword you are actually targeting with those pages. Try to target only 1 or 2 keywords per page. By siloing your keywords you make your site easier to understand for both search engines and users.
Search Engine Trends | | Solvari0