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If they do really want to know, they could just copy the text into a standard content box. It'll tell you for that content if it's good/bad etc.

you could introduce breadcrumbs. It will make the URL nicer in the search results of google without changing the URL!

Thanks Tom (and also Sanuel) I had hoped this was the case. Cheers!

Thanks Tom, I had already mentioned to the client that a resource for film and production editors might be the way forward, as his blog posts that are performing best are of this nature already. I don't think they have the budget for much offline advertising, so although your first suggestion is also good, I don't think it would be right for these guys. I'll do some research on other resoucre websites for the industry and then discuss with the client again. Thanks.

thanks Mat.

Thanks Mark.

Today's YouMoz is also about this subject. http://www.seomoz.org/ugc/not-freaking-out-about-the-eu-cookie-legislation