Welcome to the Q&A Forum

Has the robots.txt stayed the same? Any js blocked there?

I'm going to take a stab in the relative dark and say this: 1. Building local links and citations should help as it would with any site. 2. It is unlikely that Google will assist you further than that. They appear to penalize broadly illegal sites, but they do not appear to get into the details beyond that. If you feel businesses are illegally offering a service, it seems like that would be more of a legal / regulatory issue than an SEO issue per-say.

To track competitors in your campaign you need to add them via the Campaign Settings. There's a section at the bottom which you've seen that let's you enter the sub-domain and the name for each of these competitors. Once some data has been collected it's then possible to view the rankings for your selected keywords for each of these competitors or compare the rankings side by side for a selected search engine. To do the comparison you'll need to go to your "Rankings" report. The default is to show: "My Rankings", "across all engines". You'll see this displayed in the drop down boxes in the second/main section. To see the rankings of a specific competitors, click on the drop down that says "My Rankings" and select the competitor you're interested in. You'll be able to see all their rankings for the search engines you're interested in (These are selected in the campaign settings). To compare your rankings against your competitors in side-by-side columns you can click on the "across all engines" drop down and select the search engine you want to look at. You'll be able to see exactly where you stand. If you click on a particular keyword in your ranking report you'll see the ranking history. This will track your competitors positions as well as your own. You can toggle the each competitor on and off by clicking on their domain under the graph. Their entry in the SERP will also be displayed below the graph too.