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We've got a company managing the feed for us and we're feeding Google, Bing and The Find. On a side note, The Find is worthless.

I'm sending our feed manager an email now with a screenshot of the data.

Just thought of something else. We're also set up with a product feed.

Hi Sean,

We've got an ecommerce site on CMS.

I thought Analytics was installed properly - perhaps not. I've not seen this before.

The keywords are random and widespread. I'm in Traffic Sources>Sources>Search>Overview

My finger hovering over the panic button is developing a hair trigger.

Hello,

I'm seeing the following Analytics data for some of my keywords:

Multiple Visits

Pages/Visit: 1

Avg Visit Duration: 00:00

% New Visits: 100%

Bounce Rate: 100%

The data is the same on all "affected keywords".

What is going on and how do I fix it?

Thanks for the help!

Once you drill down to keywords, pages, time-on page and %exit, I think you'll probably see pretty quickly where you can address some things that will help.

I think you're right on the money with keeping your content fresh.

Good luck.

The quickest way I've found to boost mozrank and trust is developing good local optimization and submitting our site to directories. The jump in those factors happened relatively quickly - weeks not months.

Boosting the moz and trust ranks will help you rank while you build the DA with back links.

I would suggest a couple of things.

First of all I would suggest that bounce rate could be compared to a pulse. Over time, you'll discover an acceptable bounce rate (pulse) for a particular site and those rates may vary from site to site. An acceptable site bounce rate for us is about 50-55%. If the rate pushes toward 60%, it tells me there is something going on that I need to investigate more deeply.

If you're in ecommerce, product feeds will affect your bounce rate and you'll need to identify products that adversely inflate your bounce rate and address accordingly.

Secondly, bounce rate also applies to pages (which in turn affects site rate). Its relatively easy  to identify pages that are affecting bounce rate. I know what pages on our site will have a higher bounce rate than others. If there is something I can do do reduce the bounce rate for a page, I do it.

Having said all that, I would throw a guess out there that an acceptable bounce rate would be between 45 and 65% with a rate in the 50% being realistic.

If you take a snippet of text that is keyword rich, and slap it on 10 other sites, they will almost always (in google search) outperform your whole unique story.

Alan, I'm missing something or not getting it (perhaps both).

I understood there was an "indexing time stamp" in Google that helped Google identify the original content and therefore punish those that scraped it.

Is this not the case? I thought Panda was supposed to enhance that ability rather than do just the opposite and punish the origins of the content.

Interesting. What would compel the Oracle to grab the block of text and do such a thing?

Specific to your industry or similar industry no. But as you suggest - in principle across ecommerce, yes.

If your title tags and product descriptions are not unique enough, you will get flagged for duplicate content in Webmaster tools. If you've got a bunch of products with a couple of words or product numbers or colors that make up the difference, you'll most likely get dinged - we have.

Will you get a site wide penalty drop in rank, product drop in rank or failure to improve rankings probably depends on how widespread your duplicate content is.

You'll want to use rel canonical tags on all your pages. There are other advanced steps to take in terms of identifying product landing pages, % exit pages and sales. Index the producers and no-index others etc.

I would also look at top ranking competitors and glean what you can from their structural delivery. If they're page 1, they're doing something right.

I'd also do a keyword search of this site for duplicate content and you may find other suggestions more specific to your products and industry. Good luck.

Thanks - I have my moments :). Winnowing the field is the hard part. You've got to lay it all out there in a well-structured way that won't get you banged for duplicate content.

Then you've got to give it time for the products to percolate to the top.

If you've got a site with some authority I suppose the process will move more quickly, but if you're a start-up or a few years into it, you need the money now so you hang on to as much low hanging fruit as you can.

Its challenging.

Like most retail there are gonna be about 20-30% of your products doing 80% of your business. Attack those.

Hi Simon,

When faced with stuff like this, I try to vary the keyword research as best I can and start with broad match and narrow it down from there.

You used a conversational keyword in your question: "motorcycle cover" albeit a short tail. Would creating and optimizing a page for motorcycle covers be an option and then in the drop down put the different bikes they would fit?

Edit: Yamaha Motorcycle Covers exact match looks pretty good. Maybe parse it that way.

Its ironic you say, "I know say its silly to list all the bikes the cover fits", because your alternative is to create a whole page for every other option and as you suggest, there is inherent risk in that.

I'd try to identify the best option for generating traffic that will convert and minimize your exposure to duplicate content.

Ultimately, you'll probably find your solution will be a combination of doing things both ways depending on the product and traffic patterns.

Jos, keep an eye on other posts that relate to rankings fluctuations. A Google update is coming. Whether or not some of these observations showing on the forum radar is the initial affects of the update remains to be seen.

Be careful to panic or over-assume or you might start grabbing at straws.

Included in that count is the H1 instance of the keyword. Are you certain that keyword density is the only factor at play in your rankings?

Hi Jos. I've not heard of the less than 15 keyword rule. SEOmoz research tools puts the sweet spot at four. We've found 2-5 instances produce good results depending on the volume of content, competitiveness of the keyword and our domain authority. For perspective, if we have dense above the fold content we keep it to four or less. If our content goes below the fold we'll work in one or two more instances for even distribution.

Hi Tim,

It sounds like you're using CMS. Our site is a CMS. The software provides an automated functionality, but we prefer more control over the products displayed.

So we use the software's functionality that allows us to manually enter the product codes that we want displayed.

If we want ultimate control, we enter the links to the products we want displayed.

There may be an add on that complies with your software. I may be wrong (for your sake I hope I am), but I have a feeling that if you use a CMS and you've asked your provider if they know of a good solution for this and they can't provide it, you're probably stuck doing it manually.

I understand. Good reminder.

A. Is there a correlation between domain authority and crawl penetration?

B. Is there a correlation between domain authority and juice distribution?

If something is popular, would it be at the bottom?