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Brilliant, thanks andy much appreciated. Valuable feedback as always

Thanks for the feedback Andy,

Its always nice to here a a fairly straight forward "that doesn't sound natural" it lets us know we need to review it.

What makes it "less of an issue" if the words are within the menu structure? Is there some info you could provide that backs this up?

I will look to reduce the keyword usage in light of what you have said

As another follow up question, the text uses the singular version 7 times and the plural 10. Would these be seen as the same word in the context of keyword stuffing?

Hey Mozzers,

Im undertaking a content audit and its going very well, we have written some better content for the first set of pages, it still needs some improvement but we have a good base and starting point from which we can make an SEO log and work on it over time. For the content I used the following formula for how many times to include a keyword

Word Count / Length of Keyword. (eg. 600 words / 3 word keyword = 200). Then 1-4% of this (2-8 times).

This has worked well for me in the past and has been a good base guide. I have ran the pages through Moz optimiser and every single page hit an A for keyword page optimisation. However many of the pages failed on keyword stuffing, which obviously has high priority.

My dilemma is that, moz counts 15 as the cut off for keyword stuffing with the written text we have done really well with using it a set number of times. But these pages are product category pages. The keyword in the extreme of cases is listed 7-9 times in the side nav menu. 7-9 times in the product category listings.

Take for example *** it is optimised for thermometers (i know it a tough single word keyword, and we have fairly modest aims with it, im using it here for example purposes). The word is used a good number of times within the article but is sent through the roof with the links to the sub categories. This page for example mentions the keyword 30 times.

Can anybody suggest any ways to improve on this? Is how we display the categories in the nav bar and in the page excessive?

As always many thanks!

Hi Stramark,

This is an interesting debate that I have tried to test myself to some extent and found some mixed results.

A site I took over had category pages linked off the home page in 3 locations, the main nav bar, in the content, and in the footer. The anchor text was different in all 3. I made relatively minor changes but the main one was to make the anchor text the same and remove the footer links. (Basically avoiding any threat of being tagged for spammy links with different keywords)

3 Out of the 8 or so categories saw visible improvements with the removal and standardisation of the anchor text. Very few other changes were made to these pages or the site.

This change leads me to believe that not only can more than 1 link have an impact, but different anchor text on the multiple links also can, multiple links are not simply ignored. However, The big debate i guess is whether that is a good or bad impact, since cleaning them up and removing them helped my pages.

Andy's suggestion seems perfect to me!

This is kind of an extreme example of what 302's were meant to do. Your content will remain exactly where it needs to be for reference purposes and the eventual 301 redirects when your new website goes live. Meanwhile the bravo site with your duplicated content will no longer be duplicated and no link juice or rankings are going anywhere. (In theory)

Minimal work as if the site is an exact copy it will take only a couple of lines to redirect the whole site.

Hi again Ravi,

This and your previous questions have all been rather vague. It feels that you are after more of an SEO consultation than specific help with a problem.

The people on this forum are amongst the most helpful out there and always willing to offer solutions. But in return, it is expected that posters do the basic research, and read the "free information" provided. I believe you have been pointed to the "beginner" SEO articles by moz several times in your previous posts. Join this with your moz reports and all the free tools supplied by google and you have many changes  you could begin to implement to improve your SEO. If you gave them a thorough read through you should be able to identify a multitude of sins that we would be more than happy to help with.

Even if you provided us with a list of changes you have made so far, so that we could tell you where to look next it would allow us to provide you with an answer that could be built up on and demonstrate the efforts and pattern of thought you are currently on.

Your current question asks alot of us...you do not provide us with any issue or information that makes you think something isn't right. All SEO fixes are done for a reason, you need to understand the reason before implementing a fix.  Your question expects us to go to your website, access speed etc, review your source code applying our knowledge, then make a list and tell you how to change it. These are things we have spent weeks, months, years building knowledge over and we simply cannot relay it in a single message. Let alone begin explaining how to fix it all.

My advice would be to do some more research using the many resources you have been provided. Then come with a direct question such as "I have learnt speed is important to my website, what can i do to improve my websites speed". This will allow us to give you some more specific resources and direct advice that you can fix, then approach us with another question.

Sorry if this sounded blunt, I just want to convey the importance of helping us help you.

Patrick you may know more than me here but to follow up.

I understand that nofollow link wont hurt his site in anyway, and its a great link to confirm that.

However, he would be loosing the "juice" from the high authority main page and all the cateogry pages. Whilst the nofollow links wont hurt him, loosing this surly could?

This isn't as simple as just looking at your backlink profile and wanting only high PR links.

There is a diminishing returns effect on anything over 2-3 links from a single website. Google recognises they are all from the same root domain and acts accordingly. I do believe in a penguin update many web hosting companies were affected as many had link profiles with this due to "created by" footer links. However, links like this from a single website shouldnt be enough to arrouse suspicion on their own, it  your website isn't spammy and the website linking to you isnt spammy then dont worry too much.

Ideally yes, you would normally aim for only a couple of links from the highest PR pages on their website but there is a big BUT!

Do you get much referral traffic from these links? If so does this traffic come from the category pages of their site or the news pages? Don't shoot a your own referral traffic in the foot by trying to optimise your back-link profile.

If you have good traffic being driven from this collection of pages.... leave them be and focus on getting more good quality links elseware.

If they dont provide any traffic then look at the rest of your link profile, if this is an isolated case and eveything else meets good SEO standard and isnt spammy. I wouldnt personally worry about it until google gave me a reason to.

EDIT: My terrible english lol

Hi Patrick,

No, turns out I had been thorough and changed all the link in the sitemaps and on every page previously pointing to it. Having screaming froged it and follows the path through the rewrites etc it turns out What was causing the problem was the inbuilt layered navigation in Magento.

Each CMS created page produces a navigational path to the current page just above the content in this case

Home > Page1 > Sub Page  etc  each of these is a link to the hierarchy so the user can easily navigate.

The page in question (and only this page) seems to have a special rule set up for it (must have been back in development) where the navigation becomes Home > Page1 > Page1 > Subpage where the first 'Page1' is linked to via     website.co.uk/Page1    instead of    website.co.uk/page1/   like the rest of the website.

I have found a temporary way around it for now, having located the link until i can address the source code causing the issue

Managed it with screaming frog, I was just being a little thick and and not taking into account some other rewrites I had that were hiding these links :).

Sorry to waste your time! But thanks anyway

Hi Mozzers,

This may be a bit of a n00b question and i feel i should know the answer but alas, here i am asking.

I have a page  www.website.co.uk/page/ and im getting a duplicate page report of www.website.co.uk/Page/

i know this is because somewhere on my website a link will exists using the capitalised version. I have tried everything i can think of to find it but with no luck, any little tricks?

I could always rewrite the urls to lowercase, but I have downloadable software etc also on the website that i dont want to take the capitals out of. So the best solution seems to be finding the link and remove it.

Most link checkers I use treat the capitalised and non capitalised as the same thing so really arent  helping lol.

Hi Edward,

You are a little confused about what this means i think so let me try to explain.

Each link can be assigned an attribute called rel="nofollow", the person who owns the link has control of this attribute so you can control if the links on your website are nofollow, but you have no control of the link people point to your website.

Generally speaking you want your link profile to contain both and it demonstrates a healthy link profile.

How does Google handle nofollowed links?

In general, we don't follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without using nofollow, or if the URLs are submitted to Google in a Sitemap. Also, it's important to note that other search engines may handle nofollow in slightly different ways.

Using nofollow them on your own website

The use of nofollow links on your own website to your own pages stops google crawling and indexing certain pages on your website. For example is you had a "Login" or "Checkout" page. Many people choose to nofollow it to stop google crawling and indexing it. This stop a page with normally fairly poor content due to its nature being indexed on your site.

It is also used to prevent duplicate content, if you know a page is a duplicate of another but it is needed, rather than use canocial tags etc some people choose to nofollow them.

Im summary You can't nofollow links that point to your website from external sites (unless you contact the person sending the link and they agree to do so). Your best defence against spammy links is to monitor your link profile and when a link pops up you dont link follow the normal channels to remove it,

nofollow on your own website should only be used to stop google crawling and indexing certain links and passing link juice as and when you need it. It Google still has a bot that crawls through nofollows. But in general it will recognise your wishes.

Sorry i should have been more clear. This php solution is not a solution, at least in any practical sense.

Basically you would have for example

Descriptions Stored in variables
Meta Description UK
Meta Description USA

The page HTML would be

but the user is already on the website... they have already passed any point the meta-description would have been displayed to them.

The problem with this is that Google displays the meta-description that it has indexed from is most recent crawl. When google crawls your page is loads your page as if it were a user from wherever the bot is located, so wouldn't be able to see the other meta-descriptions for other counties and so couldn't display them if it wanted to.

Even if it crawled your site for various places around the globe, it would just be constantly tyring to update. It can change but each time it does is takes a period of time to be reflected on google. Once its changed the old one isn't stored, its just replaced. Its kinda a 1 description per page rule.

The only solution i could think off is a different landing page for each country (which you have) but there isn't a way to have a dynamic meta description on your main .com (as far as i know) sorry

To my knowledge there isn't

Are there are ways with php to dynamically load in a different meta descriptions? Sure.

The problem is that this wouldn't be reflected in google. Google takes days-> weeks or even months to update a meta-description within its index. So even though you could make the HTML code change on the actual page, it wouldn't change on the search listing nullifying the whole point.

I don't believe an option exists around this, but somebody may know something i dont.

Andy sums it up perfectly.

It is very easy to make any "SEO checker" give you top grades for a page. Likewise it is very easy to manipulate individual metrics to be higher. For instance, I could write 2000 words of useless content on wedding DJ's in perth, insert a few keywords in the right places, make sure my taggings is correct and i have the right number of tags and title text etc... Moz gives me an A for optimisation... but my content is crap.

If you have ticked all the boxes for on page optimisation (if you have more than 1 h1 tag  like a previous poster said then you need to look at this at start with the basic step) then its time to look into what andy suggests, the quality of your content, your website trust and hunt down that reason.

Some nice feedback there Matthew, Thank you. I certainly think this could be something i should look more into.

There a certain types of this product we dont cover in the article. Simply because we dont sell them. I know this could account for a number of the bounces simply because of the search terms users enter from this page.

How would you reduce the bounce rate for the attracted traffic and expectation of those products you dont sell?

The page in question is

http://www.atp-instrumentation.co.uk/different-types-of-thermometer/

Allow me to add some more context.

The site is going under a content review, as I found many page of thin or poor content when i began. This page will also be updated in-line with new categories and better content that is being injected into those new pages.

When i began in March / April the page wasn't great, but attracted so many visitors I was reluctant to alter it too much. I added the product images, and links into the already existing sub-sections.

The content can be improved upon, but as the average person spend 4-5 minutes reading im fairly sure the content is ok for now.

Hi Mozzers,

I wanted to discuss bounce rates as i am trying to drive my websites down and would appreciate some pointers.

Firstly, the facts.

Ours is an e-commerce website we attract 10000-12000 visitor a month, 8000 of which land on a single page and the other 4000 rest of website.

On a whole the rest of the website has a bounce rate of 48-56% which im fairly comfortable about, but have made small gains with little changes.

The problem is the single page attracting 8000 visitors. The page is an informative article about the various types of a select product and its most common uses. When i started the page had no internal links and was suffering from a 88% bounce rate. I have since inserted products into every sub-section of the post and lots of links to products, category pages etc. This has gone really well and the pages linked from it attracted 1000 more views month 1, and 1500 month 2 with the bounce rate dropping to 76% (small win). However I am still not happy as this is still very high. I would like to work towards dropping it below 60%.

The article attracts traffic from hundreds of longtail keywords around the subject "different types of this product". The average time spent on the page is 4-5 minutes so I know people are reading the article and finding it useful. How else can I look to encourage more click-through?

Hi David, sorry i only check the forums on weekdays.

I don't use wordpress on a regular basis so my knowledge to hand isn't the best. But everything you need to do to set up yaost or most other SEO plugins have really good tutorial videos on youtube.

https://www.youtube.com/results?search_query=seo+yoast+tutorial+2015

The top few hold  your hand through the basic installations and set-ups and should take you 90% of the way.

Sorry its not a direct solution.

It all depends how you want to go about it.

Many people simply don't use tags for this very issue, normally the main page with outrank any tags pages and they are more a gimmick that a useful feature now. I think tag pages may have even been hit hard by the latest phantom google update (can someone confirm?)

But if you do want to keep them then you can look into options such as Noindexing them, so they dont appear in search engines removing the warnings. This its what is good about plugings such as yoast. They offer several solutions for keeping them or removing them.

You need to have a think about your site structure and move forward from there. Consider every page on your website and decide if it adds something or just create duplicate content.

If its just useless and duplicates your good content - look to remove
If its duplicated content but add userbility for visitors then look to Noindex it, or canoical tag it.

Decide what you want to do with these pages and we can direct you a little more.