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Random guess is that you are HTTP pages in your top pages report that are 301ing to the HTTPS versions. If that is the case, it's not an issue.

Hi Zack,

• If you want the products to still be accessible/visible on the site, you could leave the pages as 200 with a NoIndex tag.
• If you want the products gone from the site and from Google's index, you could go the 301, 404, 410 route.

Considering there are multiple decent options available, consider going with the one that will be easy for your team to implement and maintain over time.

• No traffic and no link equity = let it 404 or give it a 410
• If there is any equity (traffic/links) 301 redirect it to a related product or the category/subcategory page

Removing the pages will cause them to 404. Google will not instantly remove 404 pages, as sometimes website servers have issues and incorrectly return a 404 status on pages that are meant to be valid. As a result, Google will re-visit this page over a period of time and after seeing a repeated 404 is will remove it from its index.

The easiest option to speed this up, should be to use Google Search Console "Temporarily Hide" option in Google. https://www.google.com/webmasters/tools/url-removal

Pages will disappear quickly after using this and my guess is it won't come back if it's still returning a 404 status. If it's easy for you, you could turn the 404s to 410 (forever gone).

If you have concerns, I strongly recommend using Google Search Console to test URL use cases against your existing robots.txt file and before you do potential edits.

You do not need to make sure the login page is the only page that exists on https. Just make that page automatically redirect to the https version. Other pages can render in both http and https versions, just be sure to link internally to the one you want and make sure you have proper canonicals set.

This is just a login page with no SEO value/competition for this branded, specific page. Do not worry about sitemaps, and all the extra details. Just 301 the page to https and keep an eye on the rest of your pages to make sure they remain as is.

No one really knows how Google treats individual links and this should not be anything to worry about.

Decreasing will not negatively affect your organic traffic.

Here is what I think you should do.

Find those blog posts that get little to no organic traffic. Look for opportunities to combine/merge similar posts into one new, better post - then republish them. When you encounter old posts that you can't imagine having any future value, consider removing them completely.

*edited to correct a typo

As others have mentioned, simply commenting on a blog post does not directly help SEO and if done for the sole purpose of dropping a link it is basically worthless spam.

Leaving a thoughtful, intelligent comment that furthers the conversation started in a post can be a great way to build a connection with the author. If you do this regularly on a site, your chances of securing a future link to your content can be significantly increased.

Go after every link you think you can acquire that is relevant (topic overlap) and not spammy in any way. Plenty of great small sites out there that have DAs below 30.

A quick glance at your site and I can see you are still ranking for a large variety of keywords, but as you mentioned it's mostly pages 3-10. There doesn't appear to be any glaring issues with your basic wordpress setup. I'm not sure why you dropped so much around that specific date, but if it was me I would try to increase your number of external links. Even though you are targeting low competition keywords, for whatever reason since November you just don't seem to have the authority to push your posts up to the top page. I see 22 total linking domains to your site. Every single link you acquire makes a huge improvement over your existing backlink profile.

No, they do not.

The answer to this question will depend a bit on how you have your current blog post URL slug set up. If you are using domain.com/category/post-title-here and then change your categories, this will cause 404s (which you can fix by redirecting).

If you are using a domain.com/post-title-here or other option, you will be just fine to clean up, edit and alter your category and tags. I would suggest NoIndexing your tags. The decision of NoIndexing categories will depend on how you plan on using them.

If the site is only a few months old, I strongly suggest fixing this now and setting yourself up for better long term success.

Unfortunately, you're in a tough spot here. Google no longer gives you the ability to have demote specific sitelinks. When it comes to page titles, Google often rewrites them as they see fit. You cannot prevent them from ignoring or editing a specific page title.

I have seen the following two things have a major impact on Google's decision to alter existing title tags.

1. Title Tag Length: If your title tag is too long, Google often chooses to truncate it as they see fit or choose body content related to the query.
2. Anchor Text: If you can find any internal or external anchor text links that point at those pages with that punctuation style, try to get them updated to the punctuation you want.

Their plan to use canonicals is a great approach.

It is dangerous if you simply move the content to another domain and don't have plans to implement redirects, etc.

It isn't "dangerous" if done correctly. A well executed migration may see a drop in traffic for a 2-6 weeks (ballpark) and then things should settle back in to normal levels. It's going to depend on the size of the site and the complexity of the migration (content being eliminated, added, massive URL structure changes, etc).

Here are some good migration resources:

• Domain Migration Checklist
• Domain Migration Lessons
• How to Change Domain Names and Keep Rankings

You mention these pages are returning 200 in SEO tools, but would you please share what are these URLs are returning when you Fetch as Googlebot in Google Search Console? Test it in both desktop and mobile versions.

Page Authority is just a marketing metric made by Moz and won't update until they re-run their index, which I believe is still on a ~monthly timeline. Just because Moz says a page temporarily has a PA of 1 doesn't mean Google sees it that way.

If you have a good reason to change a URL structure, feel free to do it as long as you have 301s. Do not change your URL structure for small, un-needed reasons, such as cramming a slightly better KW variation in the URL.

I have not ever seen proper documentation on this type of remarketing policy, but I have retargeted to a Partner Website in the past and our Google PPC rep was aware and more than OK with the process.

In general, I think if the result is "you spend more on Google ads" they tend to be OK with that.

Start building links the day you publish. The "I just published this today" angle is part of what can make a pitch relevant, especially if you are pitching industry/news type sites that want to "break the story" on a bigger scale.