Welcome to the Q&A Forum

The post at http://moz.com/blog/ultimate-guide-to-google-penalty-removal may also be helpful to you, too.

Hi Anthony, So glad the resource helped!

I think the two answers above pretty much cover it. HX tags aren't a huge SEO factor so I wouldn't lose sleep over them.  Fashion your titles for users and if your page is about X Keyword.. GREAT  put that into the title naturally.  H1 is the only tag I wouldn't have more than one of.  H3+ could be duplicated on product titles and whatnot but again it isn't a huge SEO ranking factor anymore. As far as font sizes I'd make them pleasing to the eye.  Google reads HX tags as they're intended to be used: Large titles at the top of the page in H1 are more relevant than multiple H3 tags with small text down lower etc. Don't worry about making them "Exact match" so much as making them describe what is on the page.  Hopefully it happens to be describable with your keywords of value but having them make sense is the most important goal. Hope that helps!

Hi Anthony 100 links per page is not a rule anymore at all. Check out Matt's video from 2011. I think you may have been hurt by some link building though. Check out this screenshot of your top anchor text according to open site explorer. You'll see a lot more commercial keywords for anchor text - and this is the sort of thing Google is not looking at so favorably anymore. You'll want to see if you can change the anchor text of those links to branded keywords if possible (not all, but as many as you can). And in addition you'll want to think about building new links that are more natural. I like PointBlank SEO's list of strategies: http://pointblankseo.com/link-building-strategies And you should also focus a little on local SEO and local citations and review acquisition. I love Whitespark's Local Citation Finder and Moz's GetListed.org for help there. It is great to clean up on-site stuff too of course! My post on WordPress SEO should help out there. Good luck! -Dan