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Danny Dover doesn't like the SEM people very much

nice, that answers a lot. You've been a huge help.

.INFO is not a great  SEO extension, according to Rand. REF...Only Choose Dot-Com Available Domains If you're not concerned with type-in traffic, branding or name recognition, you don't need to worry about this one. However, if you're at all serious about building a successful website over the long-term, you should be worried about all of these elements, and while directing traffic to a .net or .org (as SEOmoz does) is fine, owning and 301'ing the .com is critical. With the exception of the very tech-savvy, most people who use the web still make the automatic assumption that .com is all that's out there - don't make the mistake of locking out or losing traffic to these folks. But you are not competing with very competitive keywords, while of course you should look at the SEO value but if you're branding yourself I would think YOURNAME.INFO is a very good use of the that extension. I would imagine it wouldn't be too terrible hard to rank well for your own name with a .info unless you happen to be in a group of people who share their name with somebody famous.

Guess I should stick with AndyMisiu then. Since it's my username on most of my forums already and available across most accounts.

I've had the same experience. I have WP Tables Reloaded, and am seeing some of the table info in snippets in Google even. If you search [site:strikemodels.com/products] you'll see several examples.

Hi Andrew, First of all, lots of good answers here, but let me add my own 2 cents. Google recently cracked down on link networks. Creating a series of multiple sites and linking them individually comes pretty close to a link network, even if you don't intend it to be one. The risk of getting penalized or deindexed completely is too high to consider this as an option. So really your 2 best options are to create subdomains, or subdirectories - this means each team would be a different folder on the main site, so MLB.com/team. If I had my druthers, I'd go the directory route, unless there are reasons that you thought this will kill conversions or ruin the user experience. The benefit is that each subfolder would benefit from the link metrics of the root domain, and the site would be much easier to maintain. My feeling is this would give you the greatest traffic/ratings advantages over the alternatives. If you choose to go the subdomain route, I think you'll be fine. Last summer, Google started reporting subdomain links as "internal" in Webmaster Tools, which is an indication of how they now view subdomains, which agrees to an extent with what Alan has mentioned here. Here's an older article from Rand on the subject, but much of it is still relevant today: http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites Hope this helps! Best of luck with your SEO.

In my opinion you are fine when you are targeting individual the 3 keyword examples you laid. It's very similar to if I had a website about Toyota Camri. The homepage is where I might target that keyword, but then I might have a separate page for each year/model, so 2000 Toyota Camri, 2001 Toyota Camri and so on. No issues here. The issue would be if from the 2011 Graduating Class page, you are linking to another page with 2011 Graduating Class as the anchor text. That would be more of an issue. Does that make sense ? I hope that helps.

I would think the key is to utilize SEOmoz to create a site that will become it's own DA & PA powerhouse. I agree... or at least, that is my approach. My decision to enter a competition is based upon a few things. If I am considering an information SERP then my decision to compete will be based upon my ability to produce greatly superior content.  If I can do that it does not matter who is the competitor I will go after them.  However, for this type of competition I would be looking at search volume and then the revenue potential of contextual ads - then compare that to the cost of the content. I will often use information content to attack a product SERP - especially if it is a product where buyers want information.  Information pages will sometimes succeed in SERPs where it can be very very difficult to rank a product page. I am more conservative when attacking product SERPs with product pages.  If I don't think that I can rank well on domain authority alone I will not attempt that SERP with a product page because I don't do linkbuilding.  I will instead attack with an information page that presents my product in the form of a house ad.