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I sell a downloadable product and a significant amount of my revenue is from Google adwords. We track the conversion rate of every keyword. An important factor is the click through ratio. You can get a lot of clicks and few orders. The important thing is to get the balance right. Any keyword with the word free will get a lot of clicks but very few orders.

Another important factor is to ensure that you are using negative keywords properly.  On my site we sell generic set of speeches. We would have a negative keywords for therapy or disorder. Somebody looking for content to help with a speech is not interested in speech therapy or speech disorders.

Another area is to check your ROI in different countries, and only bid for clicks in countries where you can make an adequate ROI

Hi

Your site is all over the place. I'm not even sure what is the main objective of your site. The Initial visible (above the fold) part seems to have job advertisements and below that there seems to be three feeds from three different blogs with one about sports.

Google is now intelligent enough to bring up a good sites in search engine results. So until your site has a clear focus with good quality information it will not improve in the search engine results. And if you're not on the first page you won't get many clicks

Hi Stephen Thanks for your reply. If the problem was bad links would google not have mentioned that in the rejection communication, as I have seen in other posts I will certainly take your advice though and 401 a page or two to see the impact. Fred

I used to use Webposition Pro to establish the position of all my major keywords. Google is now quite specific that such tools as the aforementioned should not be used. I not perform this task manually. I am quite new to this site but it does allow you to check the position of some keywords

Hi

Your site is all over the place. I'm not even sure what is the main objective of your site. The Initial visible (above the fold) part seems to have job advertisements and below that there seems to be three feeds from three different blogs with one about sports.

Google is now intelligent enough to bring up a good sites in search engine results. So until your site has a clear focus with good quality information it will not improve in the search engine results. And if you're not on the first page you won't get many clicks

I used to use Webposition Pro to establish the position of all my major keywords. Google is now quite specific that such tools as the aforementioned should not be used. I not perform this task manually. I am quite new to this site but it does allow you to check the position of some keywords