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I apologize in advance, but I am an SEO novice and my understanding of code is very limited. Moz has issued a lot (several hundred) of duplicate content and 404 error flags on the ecommerce site my company takes care of.

For the duplicate content, some of the pages it says are duplicates don't even seem similar to me. additionally, a lot of them are static pages we embed images of size charts that we use as popups on item pages. it says these issues are high priority but how bad is this? Is this just an issue because if a page has similar content the engine spider won't know which one to index?

also, what is the best way to handle these urls bringing back 404 errors? I should probably have a developer look at these issues but I wanted to ask the extremely knowledgeable Moz community before I do

Hi Paul,

Thank you so much for replying. I don't think they're as concerned about ranking for the recipes as they were about doing something that would be harmful to SEO (as far as adding so many extra pages/URLs to the site). It's a hunting gear website so the chances of ranking for recipes are probably extremely low I totally agree with you that from a social sharing standpoint it is necessary.

Thank you so much for the taxonomy/search tip also. That's a great idea!

Hi Everyone,

I'm not a designer/developer and am an not extremely knowledgeable in SEO, but I'll try to be as clear as I can. One of the designers here is creating a recipe section on our website. He created it so that it's a container (or iFrame?) on the page. Basically, no matter what you click (different sections and recipes) the URL stays the same. I was told to find out from an SEO perspective if it's better to do things this way or have a separate URL for each section and recipe.

It's been brought up that from a social/sharing standpoint separate URLs would be better so people can send a link directly to the specific recipe they want to share.

Any thoughts/comments are appreciated! Thanks for the help!

This is kind of a loaded question. I'm completely new to SEO. I think my boss signed up for Moz Pro sometime in February and started adding data to our Ecommerce site to help with rankings. Sometime before this, I changed some of the title tags on the site (trying to help with organic search and CTR). I did not do a site wide change.... just changed maybe 10-20 (just a guess). I did it with keywords in mind but did not make note of when I did it. I didn't really know better at the time, and I did not have access to Google Analytics or Moz Pro.

I was looking through the ranking data/graph for February and March. It won't let me look before February 29th (so that's why I think my boss started the Mos Pro subscription around at that time). On that day it said we ranked 12 keywords in the 1-3 spot, and then the following week (march 7) it went down to 6. I don't think or know if any major site changes were implemented, so I'm not sure why that happened and if it has anything to do with my title tag changes I did maybe a week or two before (again I am not sure when I did this unfortunately). Since then the keyword ranking numbers stayed about the same with organic traffic slowly going down (it could be because we are getting out of season for our industry though). The second week of March the site was upgraded and since then the menu has been completely changed around. Last week I did a site wide title tag change. So the minor changes I made in February are no longer in effect anyway.

I added more keywords to Moz earlier this week and the number for 1-3 spot keywords went up from 6 to 20. It also says my ranking moved up 4 keywords and down 13 keywords. Anyway, I am wondering how seriously I should take these changes and if I'm damaging the site. I am new to Moz Pro also so all the data you can access is kind of confusing/overwhelming.

If your title tag is over 55 characters, is it generally OK or good practice to abbreviate your brand name (at the end of the title tag) for the sake of the other keywords in the tag?

We have a page set up that has anchor text with header tags. There is an instance where the same anchor text is on the page twice linking to the same page, and I know that Google will ignore the second instance. But in the second instance it also had an H2 tag (which I removed and put it on the first instance of anchor text even though it's smaller). Is this good practice?