Is it OK to shorten your brand name in your title tags

[AliMac26]

If your title tag is over 55 characters, is it generally OK or good practice to abbreviate your brand name (at the end of the title tag) for the sake of the other keywords in the tag?

[MarketingChimp10]

Hola AliMac!

Personally, I am all about adding your brand to the end of your title tag if your brand is not already associated with your product/services. However, if you are already ranking well for your brand i.e. You show up first for branded searches like Pepsi .com showing up when Pepsi Cola is searched, then I don't think it's necessary to have your brand in all of the titles on each page. Just include it in your about page or something to that effect.

With regards to abbreviating your business's name, Unless your business is commonly referred to as the abbreviated version of your name, I wouldn't include it in the Title. Also, if you have a long business name, I think it's more enticing to write a compelling title that includes keywords than it is to include your brand name.

How does this affect SEO? It really doesn't. There is no bias for branded titles. See this blog post by Rand on Search Engine Land.

I hope this helps!

B/R

Will

[Yoav-Blustein]

Hi Ali,

Well i think that the answer to this question is really simple...
User.. User.. User... Do you think that putting the brand name at the end of each title will add a value?
Or will it increase CTR?
Does your brand that much well-known and popular that you believe that if you add it to the title your CTR will sky-rocket?

If you can answer yes to one of these questions, i think you should do it.. otherwise i am not sure
In terms of SEO, you will gain absolutely nothing (well but if it increases your CTR.. you might get more rank boost from google)

P.S.: google is running a test to increase the serp area from 500px to 600px. 
which roughly translates into 70char increase from 55..