Hello,
Can I ask for some advice? A client of mine is located in two cities. The first one was his original city and he has lots of traffic for various search terms and is very happy. He then expanded and has a branch in a second city. We created a unique landing page for it and a Google My Business page, built citations and it is ranking quite well (on first page for the two keywords that we targeted). But traffic is not great as city 1.
His main navigation has a list of services and also a locations tab which has the two locations. The services pages are all unique and target specific keywords and I added location to the end of them - :
e.g. **SERVICE KEYWORD CITY 1, CITY 2. **
A search for SERVICE KEYWORD + CITY 1 is on first page and lots of traffic.
For SERVICE KEYWORD + CITY 2 it is on page 2.
How would we increase the traffic to the second city? Should we create sub pages of the services he provides with the location set as city2 only (and keep the original ones only as city 1)? These would kind of duplicate the services pages we already have so we would have the problem that we might be duplicating stuff.
Since SERVICE KEYWORD CITY 1 are doing really well (he's either first or second) I am loathe to change it too much but not sure how to get more keywords for city 2 without duplication the services pages.
Any advice?