Page Title versus H1 title

[amybethmegjo]

What's the difference between the Page Title and the H1 title? It seems like both summarize the page. Is it a wasted opportunity to make them the same? Should they be similar but slightly different?

[AL123al]

Hello,

I refer to this Moz article when writing Meta Title tags https://moz.com/learn/seo/title-tag with the optimal format:

Primary Keyword - Secondary Keyword | Brand Name

The H1 tag would look unnatural in the same format. Personally I use the H1 tag to focus on my primary keyword if the page is mostly focusing on the primary keyword. The H1 tag should provide a good user experience when a visitor lands on the page and give an indication of the content within. If you make it unreadable it will result in a bounce back to the SERP.

[Alick300]

Hi,

Main Differences:

Title Tags appear in search engines and the Web browser’s title bar
          H1 Headers appear within the body text of the webpage
          Search engines give more weight to Title Tags than H1 Headers

Please check this old thread on similar query @ https://moz.com/community/q/can-h1-and-meta-title-be-exactly-the-same-why-not

Hope this helps.

Thanks

[emilydavidson]

Title Tags = Page Titles (if you're using a CMS, it is usually called page title, not title tag).Your title tag is the name that appears on your browser tab. This is one of the first places that search engine spiders crawl to see what a page is about. When it comes to SERP ranking, your title tag has far far more of an influence then the H1 does. In fact, so many people used to keyword stuff the H1 and use it for spam, that it no longer has much of impact at all, if any. The H1 of a page is now more intended for the user to get a clear idea of what they are about to read, as well as styling of your pages. Moz recommends the following format for your title tag:  Primary Keyword - Secondary Keyword | Brand Name. However, if your title tag doesn't match what content of the page is about, than you're spamming.

Here's an example: Let's say you have a page about why organic apples are the best, and you sell organic fruit and your brand name is organics (which is probably a real brand name but oh well, it's for this example). Your title tag (page title) could be this: Why Organic Apples Are Better - Premium Organic Fruit | Organics. But your H1 could be: "Why You Should Start Eating Organic Apples Only" or "Why You Should Avoid Non-Organic Apples" and it would be the first thing on-page.

[amybethmegjo]

Thank you for the response! I really appreciate it.

[amybethmegjo]

Thank you for the over and above response!

My quandry is that the text that is really the "H1" on each page is done in a certain styling on the web platform such that we can't control the text for it to be an H1. We can't choose it with a menu or do it on the back end through code and tagging. (Maybe we could if we really dig into it, not sure.)

The text is very clear on the page and functions exactly in the way I believe an H1 should function, clarifying what the page is about (similar to the page title but not always exactly that same words). We like the styling, and it's clear and visual. I was wondering if we should worry that tools like Moz Pro don't see it officially as an H1. It seems from most things I'm hearing is that it functions as an H1 already and we don't need to spend the time to get it to be stylized as official H1. That's why I was wondering exactly what H1s are for and why they are important. If it's for directing the viewer on the page, we've done that. If it's for something more that needs official H1 "status" we don't have that.

[emilydavidson]

of course! so my recommendation would be to inspect the page (with chrome dev tools) and see if it is styled as an H1, and if it isn't styled as a true H1, I would add that as a task to your backlog but I wouldn't suggest that you make it higher priority then other more important ranking factors. That being said, most of these SEO best practice recommendations come from people doing tests and identifying trends, so there is no 100% solid answer that "yes you NEED it to be styled as a true H1" or "no it does not matter at all".

My personal opinion is that it still carries some value, so if you can figure it out, I would recommend that you do have it read as a true H1 tag. Even if it does not impact your rankings significantly, I think that your site will be better off following all recommended best practices.