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I would probably hire someone from oDesk to do the work.

Yeh, at least 12 SEO years, if not 20, the way stuff changes.

I would imagine it hasn't changed a lot though, because SEOmoz still says that alt tags appear to carry a surprising amount of weight.

I think this page answers your question way better than I could: http://www.seomoz.org/qa/view/24587/are-linked-images-with-an-alt-tag-equivilent-to-a-anchor-tag-with-anchor-text-in-terms-of-seo-value

I do not think you will experience any drop in rankings due to embedding a flash video on your webpage. I certainly have not seen any ranking drops on pages with embedded videos. Remember, page speed is a very small signal in Google's ranking algorithm and Google encourages the use of web videos (Video sitemaps, etc.).

I would start by identifying the specific pages you want link juice to go to most, and those that you don't need juice to go to. That should give you a starting place to see what links to reduce or cut.

100 isn't really a hard and fast recommendation any more. I do not think your page has too many links to be user-friendly. From an SEO standpoint, see these resources:

http://www.mattcutts.com/blog/how-many-links-per-page/
http://www.youtube.com/watch?v=l6g5hoBYlf0

I don't think you necessarily need to reduce your links on the page. However, I would definitely limit links to less important pages so that you maximize the link juice that flows to your important pages.

Just answered a nearly identical question the other day that you may find useful: http://www.seomoz.org/q/google-s-algorithm-on-file-size-use-iframe-or-not

Ah, yes, I believe that does refer to onpage factors aside from keyword usage and relevance factors. See http://www.seomoz.org/article/search-ranking-factors#on-page-non-keyword-ranking-factors

"Page Level Keyword Agnostic Features" sounds like it refers to onpage factors that aren't related to keyword relevance/targeting. Where are you seeing these terms? Are they in an SEOmoz tool?

Depends on who you ask. I've never done it. I have had colleagues that did, but didn't report any benefit from it.

Well, 55% isn't that bad of a bad bounce rate, so don't get too discouraged. I think you can definitely make some improvements, though, as noted above. Also, I would encourage you to focus more on other metrics, such as conversion rate, conversion funnel abandonment rate, etc. Best of luck!

Yes, I've seen this more than once. There are two causes I'm aware of:

1. Google hasn't updated its index and is showing an old version of your page.

2. Google is getting the title from elsewhere, such as DMOZ (they can and will do this in some cases).

Just wanted to second basically everything Cyle said. Your design is great, but your sales copy and messaging are very generic and vague - you need copy that grabs visitors attention and tells them exactly how you're going to help them get what they want or need.

As Cyle said, conversion/bounce rate optimization is not a quick fix - it's working with a lot of different factors and testing changes to improve results.

Vijay, what is your site's bounce rate?

Based on the below two facts, I would put the snippet length for your videos in your sitemap:

1. Google can crawl the videos and may know that the actual length doesn't match what you are saying it does.

2. Google has a published policy for newspapers that have paywalls and don't allow free full access at http://googlenewsblog.blogspot.com/2009/12/update-to-first-click-free.html Basically, "We will crawl, index and treat as "free" any preview pages - generally the headline and first few paragraphs of a story - that they make available to us. This means that our crawlers see the exact same content that will be shown for free to a user. Because the preview page is identical for both users and the crawlers, it's not cloaking."

Michael, answering your question fully will require analyzing your site, and probably your traffic and GWT data. If you can post your site url, I'll take a brief look at it. If you can put together a traffic data graph showing your drops in traffic and how they coincided with what changes you were making to your site, that would be helpful, too.

Unfortunately, there are no specifics any of us could give you in that regard. The results (number of visitors) you'll get from x number of links depends on many factors, including your keywords, onsite optimization, link quality, etc.

The best way you could estimate would be to take each keyword and determine:

How many exact match searches are their on Google for this keyword each month?
If we achieve a #X ranking, what CTR could we expect?

The answer to those two questions will tell you how many visitors you might expect from the keyword.

Then you'll need to analyze your competitors keywords and estimate how many and what type of links you'll need to achieve the ranking you want.

Together, that will give you a very rough estimate of how much traffic you might expect from your link building efforts.

When I looked at your site, changing the criteria changed the listings on the page, so each page was unique. However, I'm guessing 100% of the listings can be accessed by just clicking through the pages of results without changing the criteria?

If you decide the best approach is to block the different versions of search results pages, I would consider using the canonical meta tag to specify the canonical (main) version of the page.

Having duplicate content within your own site is not as big of a deal as duplicate content from another site.

Since you can't use meta tags, you'd have to use robots.txt to keep Google from indexing the PDFs. Nofollowing the links won't necessarily get or keep them out of the index.

However, if people are linking to your PDFs, blocking them with robots.txt means you'll lose all link juice pointed to them. Something to consider, at least.

There is some correlation, because a few of the same relevance factors affect both organic SEO and Adwords Quality Score. However, optimizing your Adwords Quality Score is a whole "different ball game" from onsite SEO - many additional and different factors to consider.

I would suggest starting with the Google Adwords help center: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215

For additional help, Perry Marshall is a good source of Adwords expertise.