Super weird stuff in Adwords!

[activitysuper]

Sup people,

Check this out, I found a keyword from the search query report in Adwords, its had over the last month 120,000 impressions and its long tail ish (4 words).

Now when I check the keyword tool it says less then 10, when I check Google insights nothing.

So I check if EMD is free and it is, so now im really interested!

Speak to Google account manager about it he says yeah its super weird, checks account to make sure its not coming from display network and it isn't, so we add the keyword from search query report as a exact match and let it run, this is the second day, yestarday when we added it it done 4000 impressions, today so far its done 500.

Whats the score, does it sound like it is doing the traffic or do you think its some sort of bug in Adwords as other tools (keyword tool, Google insights) dont show the same result.

The only thing I can think of is, its just kicked in on Google suggestions but not 100% other then that I don't know.

[KeriMorgret]

Is it similar to what I saw one time where we were bidding on (fictionalized here, but close to reality) "coleman campers" and we saw thousands of impressions with just one or two clicks for the phrase "coleman campers & motorhome rvs"? Our AdWords rep wouldn't believe that anything was fishy, even though the original search query was for a type of product that the manufacturer did not even make.

Are you getting any clicks from it? Is it a reasonable query? Is it making you any money?

[activitysuper]

Thanks for the reply,

See are you talking about a phrase match keyword? Because im talking about an exact match keyword, so the only keyword it would get impressions for is itself.

Similar though in the fact we sore 4,005 impressions yesterday with 8 clicks, CTR 0.20%, Avg Pos 1.6.

But the Ad for the Adgroup the keyword sits in, is not that relevant because I just quickly added it to just see the impressions, would not really want the click through because the term is not that relevant to the product.

BUT organic wise I would go for it because the EMD is free and comp wise not a lot so would not be that hard to rank.

What you think then? Do you think the search volume me and YOU experienced is actually real?

[KeriMorgret]

I created a negative phrase match that covered that query and some other fishy queries. I do NOT feel that the search volume was real. We had a very low CTR and did not want to bring down the quality score of that ad group, so we excluded it as soon as possible.

[activitysuper]

Ok thanks for the update.

What if I told you the keyword includes the word Him, after seeing the impressions I added the same keyword in another adgroup but changed Him for Her and im getting roughly 2,500 impressions.

Well I got the EMD and its up, when it kicks in I can share the analytics with you for organic traffic, im sure within a few days of that ill come to a conclusion, most likely your one but who knows until its tested.

[KeriMorgret]

In my case, I had the strong feeling it was a bot or automated query of some type that did not represent a human. I was in fact frustrated that Google didn't filter it out as impression fraud. The searches were for things that just didn't exist.

Let us know how your EMD goes, might be interesting, but I wouldn't expect a whole lot if your situation was similar to mine.

[activitysuper]

http://www.google.com/adsense/support/bin/answer.py?answer=1115997

May not catch everything I guess and this could be a good example.