8 hotel aggregate website - initial set up?

[PHC-TOM]

Before I get ahead of myself, I thought I'd ask the community for a quick assist:

We have 8 hotels set up under a single domain aggregate website:

staypineapple.com
staypineapple.com/the-maxwell-hotel-seattle-wa
staypineapple.com/hotel-five-seattle-wa
staypineapple.com/the-alise-chicago-il
and so on.

Should I technically set up the 8 hotels as separate tracked campaigns, complete with new branded search terms, broad search terms and such? Is this best practice?

Thank you in advance for any assistance!

[Roman-Delcarmen]

I assume that you are talking about the same hotel but in different locations right?

CREATE LOCATION PAGES

You need to create separate, optimized pages for each business location. These should not be identical. Include:

• That location’s name, address, and phone number (NAP)
• Location-specific content (staff information, testimonials, news, etc.)
• An embedded Google Map

Think of your location pages as microsites that you can expand on to create relevant related content. You can set up your URL structure like this:

• www.yourhotel.com/locations/location-a/testimonials
• www.yourhotel.com/locations/location-b/testimonials
• www.yourhotel.com/locations/location-a/directions

You should also optimize your content, title tags, meta descriptions, etc. with location-specific keywords. Apply a local business schema markup to each page so your business hours and other important information can appear in search results.

Lastly, make sure these pages are discoverable by Google. Google’s crawlers aren’t always able to find a page that’s only available through a search or branch finder on your site.

It’s a simple process: once you’ve created your new landing pages, submit a Sitemap to Google.
You can create one for free using XML Sitemaps. Then in Google Search Console, go to Crawl > Sitemaps. You’ll see a button to submit it:

Submitting a sitemap makes it easier for Google to find and index your pages.

If you haven’t already, sign up for Google My Business. Here you’ll be able to create listings for individual business locations.

Add the URLs for each of your location pages to your business profile. Follow Google’s guidelines to optimize each of your location pages. Guidelines include:

1. Verify each location
2. List accurate hours
3. Add photos
4. Manage and respond to reviews

Also keep in mind some important rules about multi-location listings:

Name consistency: The listed names for each of your locations must be consistent (e.g. “The Home Depot” shouldn’t be called “Home Depot at Springfield”).

Category consistency: All locations should include at least one category that represents the business as a whole (e.g. all “PetSmart” locations would have the category “Pet Supply Store”).

OPTIMIZE YOUR GOOGLE MY BUSINESS LISTINGS

Follow Google’s guidelines to optimize each of your location pages. Guidelines include:

• Verify each location
• List accurate hours
• Add photos
• Manage and respond to reviews

Also, keep in mind some important rules about multi-location listings:

Name consistency: The listed names for each of your locations must be consistent (e.g. “Stay Pineapple” shouldn’t be called “Stay Pineapple at Springfield”).

Category consistency: All locations should include at least one category that represents the business as a whole (e.g. all “Hotel” locations would have the category “Hostel” or “Bed and Breakfast”).

IN SUMMARY

Keep in mind that you have to manage your SEO as one brand with multiple locations

[dave.kudera]

Hey Tom, Dave here from the Help team!

How you setup these campaigns is really up to the preferences of how filtered you want your reports to be.  If you decide the track specific subfolders as campaigns, you will also want to make sure that you still track the entire domain of staypineapple.com to incorporate all the other elements of the site.  Hopefully that helps to clarify, let us know if you need anything else!