I'VE DONE EVERYTHING RIGHT BUT STILL GET LOW GOOGLE RANKING
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Moz Pro Dashboard compared my site to three competitors' site. My site is better in every aspect. My DA is higher, I have four times more external links, I have more relevant content than my competition, my site also is the fastest, I have solved all redirect issues, there is no broken link internally or externally. We are custom home builders. So all our sites have numerous full screen images. I have optimized all of them. When I ran WebPageTest on my competition, they all fail. My site got A's in all categories.
The three competitors' sites rank first, second and third. My site ranks bottom on the 2nd page. Since my site was online last January, I have spent thousands of dollars on SEO work. Its url is www.pokudesign.com
I am hoping somebody can point me in the right direction. I am attaching a screen shot of my Moz Pro Dashboard.
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Did you try "building great content"?
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I've just loaded your home page, I can't even see anything. Your preloader is so slow it took me 30 seconds before I got berod and did a force refresh.
You're missing 18 h1 tags, you've got 9 redirects.
http://www.pokudesign.com/services/ for example is actually a really poor quality page.
I can only see 33 pages of actual content, that doesn't seem to be that many for what you could potentially have (case studies would be phenomenal for you)
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Page loading speed was never an issue. I got comments about how fast my site loaded. Actually I test it everyday with WebPageTest and I still get mostly A's.
My site certainly is not perfect. There are still lots of things that my site needs to improve on. I am just comparing it to the top ranking competitor. What I try to rank is "Custom Home Builders" and it's not such a highly competitive keyword (locally anyway). The top ranking site <cite class="_Rm">www.rshomes.ca/ </cite>gets about the same ranking as my site does in Nibbler which ranks my site 7.7 and rhhomes 7.9. In fact for content, my site surpasses rshomes'.
I also find www.rshomes.ca/ loads much slower than my site. I use <cite class="_Rm">www.bytecheck.com/ </cite> to check my first byte time which is 0.099sec and rshomes' is 1.037sec., more than ten times slower.
How do they get to the top and stay there for so long?
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Alright, well I've just told you that I have had an issue loading the site, so your preloader isn't fully functional.
The only software which matters is Google. You're obviously not doing enough and when you say "I've done everything right" well you clearly haven't.
My advice, and what I think pixus is also referring to is to build quality content and not rate it based on what online tools are saying.
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to HTML Ratio
Ratio : 2%
Your website's ratio of text to HTML content is below 15 percent. This is an indication that your site is very code heavy and complex, making it harder for search engines to identify user content.
Image Alt Attributes
We found 12 images on this web page.
10 of your images have alt attributes empty or missing. Add alternative text so that search engines can better understand the content of your images and index them.
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You're social media , is not good
Make Meta Description longer (Ideally between 70 and 160 characters)
Title Tag
1980s GOLD - SOTTSASS DEFINED THE 80S
Length : 37
You have a title tag, and its length is optimal - between 10 and 70 characters.
Meta Description Tag
Brilliant unrecognized designs are making a splash now.
Length : 55
Your page has a meta description. Ideally though, your meta description should be between 70 and 160 characters (spaces included).
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I agree with pixus , You need to be active on social media with great content also.
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Hi, thank you all for your insight and suggestions. I am new to all this.
When ronitoberoi said I had no external links, were these same as the External Inbound Links that showed up in the Moz Pro Links page? It shows I have 189 total external inbound links and 84 linking root domains.
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I agree with Pixus and ronitoberoi. Content is key.
The only constant (besides change) is the drive to bring well-ranking and high-quality content closer together. Short-term ranking advantages can be derived from what might uncharitably be called “tricks,” but because these are tricks, you can bet that Google will target them eventually. At best, this strategy means wasted time and money. At worst, it means a manual penalty that can have dramatic effects on both rankings and revenue.
By creating GREAT content, and getting high authority backlinks to this content you should hopefully see your rankings improve.
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there are several things you could do on your site in order to improve it, SEO is a matter of details so start working on them
- internal links. Many of them have a blank anchor, ensure to put your keywords in there
- content. Add relevant content together with images, show 2 or 3 projects in each area and describe them with a nice attractive text
- Internal architecture. Ensure you're not just linking from the homepage down but also interlink your internal pages among them. Example: http://www.pokudesign.com/services/ why not linking to those services? Give a two lines snippet each and then link to a page for each of them.
- Backlinks. This is painful but rewarding. Get them, a bunch of quality links is fine, don't overdue this a be clean. I don't know your competitors backlinks profile but you want to ensure that you're going high quality.
- blogs. i assume those pages are yours. http://www.pokudesign.com/blogs/ why don't you integrate them in your site? Again add content, be catchy and descriptive, I'm sure you can say a lot of things about the nice things you've done, show people you care google will reward you.
that would be a starting point
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Good suggestions. Will implement them one by one. Thanks.
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I'm glad it helped, it will be good to have a look at your website in a while and see how are you doing after receiving so many feedbacks
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Apart from content, how old is your URL? The domain age could be impacting your rankings as well.
I would also take a look at how your pages are performing. Do you have a high bounce rate? If users are coming to your website but clicking back to the SERPs, this could be telling Google that your website is not helping the user—thus hurting your rankings.
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