OSE and Facebook

[wearehappymedia]

Hi, I recall being able to use OSE for Facebook. Take https://www.facebook.com/VICE/ which we know as a URL would have many backlinks. It's not registering any. Has this always been the case?

[DmitriiK]

Hi there.

I think that the "problem" lays behind the idea of OSE - not to get all possible backlinks, but important ones. At the same time OSE crawls only down to certain depth, which means that for facebook link to be crawled it's gotta be at the top of the list for backlinks on facebook domain. The page you specified has about 7.5k backlinks, which is not a lot at all, if you compare to other pages on facebook with tens of  thousands of backlinks (https://www.facebook.com/VinDiesel/ - example). So, the chances that MOZ will crawl a page with several thousands backlinks are pretty slim. It's the same reason you rarely see local directories in your website's OSE report.

I hope this helps.