Delete

[helgeolaussen]

delete

[PatrickDelehanty]

Hi there

There's a great Whiteboard Friday that touches on elements of this topic called Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? - check it out.

Alot of this is going to require research, conversations, and gut instincts - remember, whatever you plan on doing, you need to have a plan that can be explained clearly and concisely to your clients. We always hear from clients that SEO companies told them to blow their sites up when in reality they just needed a little TLC.

Check the following:

• All KPIs that matter most to your visibility / performance
• Your site's goals over time
• Google Search Console performance over time (impressions / rankings)
• Take a look at your competitors
• Check your on-site SEO
• Check your backlinks
• Check your content
• Check your information architecture
• Learn more about your audience
• Are you capturing your audience at the right points? Do you have content to do so?
• Are you doing everything you can do develop your brand(s) right now?

Running through these questions (and others like them) will help you gauge whether you have done everything you possible can or if it's time to build a new website. Really stress test current sites before jumping ship, you may have equity you don't even know about or have opportunities you didn't even know existed.

IF you do decide to move current sites and build new ones, do it the right way!

Hope this helps a bit! Looking forward to more input from the community. Good luck!

[WhiteboardCreations]

Great feedback here, Patrick! And thank you for pointing me to this thread from my question.

• Patrick McCoy

[EGOL]

It's too bad the question was deleted.

If I spend time answering a question, I am doing it for anyone who wants to read the answer at a later time.  So, if I see members deleting questions after someone like Patrick spends time giving them a very good reply,  I am probably not going to answer questions from that person in the future.  Just sayin'.

[WhiteboardCreations]

EGOL, I agree!

I have no idea what the original question that was posted, which Patrick replied to, but, his response still helped me out. He actually linked to this thread from my question I posted a few days ago.

I'll be sure to keep from deleting my question so others can find it potentially useful

• (the other) Patrick

[EGOL]

I jumped out to the SERPs and looked at the cached version.  If you get out there before google recaches you can read it.

If you are too late to see it, the question was about... If you get a new client with a problem website, when do you tell the client that he needs a new website instead of doing SEO on the existing website.