Thoughts on the Keywords sending visits.

[HashtagHustler]

So, many of you know my current bizarre situation. We are getting some assistance. If you are curious my posts are on here and you have all been extremely  helpful.

To my question:

So in my Moz campaign I am tracking a handful of keywords and such, and then there are all the keywords that are sending results currently. Some of these I feel are pretty reasonable to transfer over to my keyword list. Some are pretty obvious that we should not use. Then there are some that seem to be luke warm.

Are then worth tracking just because they are sending traffic? I guess the better question would be to look at if they are actually converting. Are people who are looking for Ice Cream upset when then end up at a place that doesn't sell Ice Cream.

[Ray-pp]

I guess the better question would be to look at if they are actually converting.

You answered your own question, sort of!

Are then worth tracking just because they are sending traffic?

No! A keyword is not worth tracking just because it is sending traffic. If the traffic is of too low quality, then incurring a cost to track it is probably not efficient. However, those low quality, high traffic keywords are great to identify to know how to adjust from that point. I.e. should you create a new landing page targeted towards the keyword that is sending a lot of traffic?

Are people who are looking for Ice Cream upset when then end up at a place that doesn't sell Ice Cream.

That depends. 'Ice Cream' is a very generic keyword and a portion of the traffic searching for that term and landing at a website that doesn't sell ice cream would be upset. However, you'd want to look at the long-tail terms for that keyword and really identify what the traffic is trying to accomplish and why they came to your website.

I add keywords from the keyword opportunities list if they achieve the following:

• Is unique enough from my current list of keywords to warrant tracking (because every keyword tracked through Moz cost me some $)

• Does it work towards completing one of my goals (i.e. does the keyword drive sales, leads, any valuable traffic)

• Are my competitors bidding or trying to rank for the term and I should be as well

• Do I have the room in my Moz account to track the keyword

That last one is important because I tend to max out my keyword quota and every new keyword that I add I need to remove other keywords to make room.