Question about forwarding domains and link juice

[adriandg]

We currently have a domain that has a small amount of inbound links:

http://www.opensiteexplorer.org/www.1800wecoach.com/a!links

We decided to switch over to a different domain name, which currently has 0 inbound links.

What we were wondering is which would be better:

1. link to the new domain from the old domain in a prominent location on all pages.

or

2. forward the old domain to the new domain?

does forwarding a domain pass linkjuice?

[GeorgeDavis]

Option 2 would be the best possible solution, with a 301 redirect. You maintain MOST of your linkjuice this way and users get an easy redirect, no extra clicking required.

Read here for more information.