Link Juice Question
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alt text is fine. but yes you want your keywords in there if you can.
The best link you can get is a contextal link with keywords. meaning a link in the main body of text, not in the footer of sidebar, but in the content itself.
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I would suggest giving them a snippet of html code to use, that includes your brand name as an anchored backlink.
Brand links are quite important these days in my opinion, and I think this may work quite well, especially if you just sent them the snippet of code to use, and they didn't have to do much other than copy/paste.
It may be worth varying the anchor text you give to each site owner at least a little bit...
so;
Your Domain
Your Domain - Your Service
'Your Service' - From 'Your Domain'
(the the last example, vary the 'Your Service' - using your keywords, but use a different keyword for different sites).
If that makes sense?!
That's my opinion anyway!