Page links vs. domain links

[digitalops]

Hello all,

I am trying to find out how Google weighs page inbound links vs. domain inbound links. I have a domain with about 100,000 inbound links and am adding a new page to my domain which at this time has 0 links. I will be trying to outrank a competitors page that has 6,000 inbound links to the competitors page, but only has 26,000 inbound links to my competitors domain . Is there a formula or a way to know how Google values a page link vs. a domain link?

[Devin_Anderson]

Hey,

Google doesn't rank domains, it ranks pages. Domain Authority is kind of like an average of the authority of all your individual pages. A high domain authority score is only relevant in so far as it suggests you have a lot of authoritative (rich in link juice) individual pages - which, I would assume, are linking to this new page.

A link to your wider domain will not be as valuable as a link directly to the page you want to rank. You'll still get the 'link juice' but it will be diluted because it first has to pass from the page that received the link across the other pages on your site and to your new landing page.

There's unfortunately no quick-fix formula you can use to determine how Google values a page based solely on the number of links present - there's just too many other factors to consider.. quality of links, context, anchor text, CTR, social signals etc etc..

.. I think I may be rambling a bit now cos it's late but I hope that helps a bit.

[loopyal]

Devin, are you sure google doesn't rank domains?

Even google says that something on one part of your site affects everything on your site.

[Devin_Anderson]

They can penalise and judge trust and stuff on a domain-level yeah, but what i meant is that you don't get domains in the SERPS, you get pages. Google picks the most relevant page to your search, rather than the most relevant website.

[loopyal]

So would say that if you have a page that you think should rank for a term, but it doesn't, and the front page or an intermediate page ranks instead, that we did a really lousy job on the detail page that we thought should rank?

What if you see that and you go to the end of the google results where they say they have omitted some results and you search again, and this time they show your detail page well above the intermediate page?

The detail page is new, so it doesn't have any incoming links initially

[watkinsheating]

+1 for Devin's comment. There is no such thing as a domain link. If your site is like mine, most of your external links point to your home page. Therefore, your home page has more PA than a deep page on your site. You can share this existing link juice with your new page by linking from your home page (and any other page with external links) to your new page. The juice will get diluted and it's no substitute for external links, but it will give you a quick boost. If your DA is strong enough, crosslinking within your domain may help your new page outrank your competitors without any external links.

[Guest]

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