Facebook description - How it affects SEO

[JonsonSwartz]

Hello MOZ community,

Today my SEO team and I talked about the activities we do in the social media. And one of the things that we discussed is the post description/caption.

We upload a lot of unique, fresh and high quality content to our website on daily base, so we want our customers to reach these articles by sharing it on our social media channels.

My question is: what is the best way to share a post in Social Media Channels and specially on Facebook ? what description should we use ?

is it better to use the article's title? or new text with CTA (call to action) and ask the users to click on the link to read the article in our website ?

Another question: how can we use the keyword targeting in the Social Media ?

Thanks

[DennisSeymour]

Hi Joni

I would definitely recommend to optimise for better CTR. My lazy way is to just Buffer(app) the posts, see how the reaction is and the CTR, and republish it with a tweaked social media title and image. Image is king on social so I do tests for that.

I saw an article here on moz some days back, which is one of the better ones ive seen recently about Facebook http://moz.com/blog/forget-googles-games-make-social-a-primary-traffic-source you might want to take a look.