Facebook 'SEO', Likes and Fans

[NiallSmith]

I spent a bit of time this morning combing Google looking for some documentation on SEO for Facebook, specifically the value of 'likes', when liking one's status, how that effects the visibility of a given post and basically the criteria for creating whatever they deem a  post to have gone 'viral'.

I'm convinced there has to be some answers for my first two questions... ....somewhere. Likewise, I can appreciate if there's nothing available to answer my third question pertaining to 'viral criteria'.

Nevertheless, if anyone has any resources/documentation that could provide me some insight into how FB interprets 'likes', how an increased number of 'likes' may lead to greater visibility and (more or less) the mechanics of how this interacts with the entire Facebook structure, I would greatly appreciate it.

Thanks for reading, I look forward to the responses!

[runnerkik]

I feel like this article explains the breakdown of the edgerank factors pretty well.  But before you click and I am hoping I am answering your question, likes are only one piece to the pie.

http://www.digitalorganics.com.au/seo/facebook-seo-and-edgerank/