If possible, please help me analyse my backlink profile

[btrinh]

Ok i have been reading and reading on seo, and been using ahrefs tool to really understand the problem my site is having. if possible some help would be great please so some of the issues and questions. My website is ppp.net.nz and i have been using ahrefs to analyse.

1 - for both backlinks and domains, there has been a significant loss. what does this mean. are they the bad ones, temporary ones? shoudl i be glad im loosing stuff since they might be the ones i dont want? over the last few days it has been leveling out so is that a good sign?

2 - looking at achors text, the majority is for hawkes bay weddig photography. i know this is not right and i need to work on this to make more anchor text about ppp.net.nz, picture perfect photography, etc. is that right?

3- staying with anchor text, i noticed i have lots of anchor texts with terms that are not completely related to mine. this is very worrying. does that mean other people are linking to my site, or has someone hacked into my account, or someone is doing this to hurt my profile? my website is a WP site. i assume it is imperative that i remove all these bad backlinks, even though they are smaller amount. but then they do add up to quite  a big chunk.

4- staying with point 3, i checked the backlinks and i do get around 6-10 a days with weird text. i assume backlinks mean links to are going to places and linking back to me? but can this also mean other people just linking to me directly? if so, can this be done via the comments in Wordpress?

5- i have asked people to do SEO for me before, and being ignorant back then, i was happy to see lots of backlinks but i understand now they would hurt me. Now for me to remove them, i know i have to contact the webmasters. But can I contact the person that I hired and get them to remove from our end, instead of from the webmasters' end?

Thank you for your help. i try to read and analyse as much as i can. and im glad i found these problems. However, some sound advice would be great please as I honestly dont know how to trust SEO companies.

Binh

[MichaelC-15022]

Loss of backlinks seen at ahrefs:  I've seen this on a number of different websites, and am not convinced that it's all that accurate.  In none of the cases have I seen a real loss of backlinks--what may be happening is that the links are on weak pages that finally get so weak, ahrefs' crawler doesn't even visit them.

Anchor text: I would aim for a pretty high percentage of your anchor text being your brand/domain name.  From this article, it would appear that brand/domain anchor text at or below 35% of your links is a recipe for a penalty.  I'd aim for a number greater than 50% if it were me.

I'm not sure what you're talking about in your 2nd question about anchor text.

For detecting backlinks that are a real problem, I'm a big fan of the Link Detox report from Link Research Tools.  In my opinion it's well worth the money.  For removing problem backlinks, contacting webmasters, etc. I'm a proponent of rmoov.