PR Releases? Do they help your SEO?

[Thos003]

With many of the updates over the last year, do you think that scraper sites like chron.com could actually hurt your SEO efforts?

[MarketingOfAmerica]

Great post,

Very interesting points.  I like the part he puts "however".  He always leaves off certain factors where something could help in a specific instance ha.  It's hard to say with press releases, but I know that they work.

I ranked for a diablo 3 term in only 3 hours after making a press release when diablo was popular.  So this tells me that if I can rank for a keyword in 3 hours at first in the world for something they are working.   Now the keyword wasn't very hard to get, but it was 2 words and it was about diablo.  So to me, press releases will always be worth it.

Have a great day.

Matthew Boley

[Thos003]

I show you as number 6 for "Psoriasis videos" that seems pretty good.... although google didn't pick up the actual video.

Where were you before the release?

[Thos003]

Was Diablo 3 prior to Matt's 2005 post?

[MarketingOfAmerica]

Hello,

You have a total syndication amount of 380 on that press release.

Search here: http://www.google.com/#hl=en&tbo=d&output=search&sclient=psy-ab&q="The+study%2C+which+shows+an+association+between+Psoriasis+and+obesity+in+children+is+recently+published"&oq="The+study%2C+which+shows+an+association+between+Psoriasis+and+obesity+in+children+is+recently+published"&gs_l=hp.3...430.1112.0.1287.3.3.0.0.0.0.0.0..0.0.les%3B..0.2...1c.1.Fa2ZBLL6Vlo&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.1355534169,d.cGE&fp=f182791b62bf034e&bpcl=40096503&biw=1583&bih=745

To me a very good press release is around 8,000 to 10,000 results.  The higher the results the more it will help.

We use methods on a daily basis where we guarantee 3,000 + results.

You could get the higher end prweb and I think this gives you around 1500 or so, but I am not sure, I haven't used prweb in a while, since we have other methods that I feel are just as good if not better.

[ClaireH-184886]

I am not sure about how online press releases help your seo, but what I can tell you about them is, they do help promote your business.

As someone in the PR field, I use online press release sites a lot, but never the paid version. The responce we do get from the press release is huge.

I done an experiment last year where i compared the amount of business we got from an advert in a newspaper to spending time writing five press releases and putting them on online press release sites. We got much more sales from the press release than we did get from the advert, we also found that a number of online magazines and blog sites were publishing our press release.

I have heard a lot of people say that press release sites can damage your seo but i am not convinced on this, but i am also not an expert in seo so only people like Keri and other experts can tell you if they can help or damage your seo.

[SteveTheWoodsman]

The general SEO's response of "it depends" doesn't apply here.  I've done a lot of PR article backlinking in the past and I've never had a case where it helped for anything but maybe the company's name and even then we couldn't track any additional sales to the PR efforts.

The ONLY exception that I've seen is concerning ORM (Online Reputation Management) of a personal nature.  The reason is because the objectives are different.  With traditional SEO/SEM you are trying to drive sales, therefore you can not rely on spammy outlets. Whereas when we are conducting ORM for the different varieties of a person's name - there is almost no competition yet you need to dominate the top 5 SERPs.  I always use an extremely diversified strategy but I do include PR articles about 50% of the time and it does help... especially on pages 3-5.

[SkinLaboratory]

Unfortunately I don't have any data on that.

[clarktbell]

Personally I would only use the PR strategy if it were for PR purposes (imagine that). For instance if your company has made a notable partnership with a vendor, landed a large contract, or has done something noteworthy in the community then it would be sufficient to push a PR piece.

My interpretation of Cutts' statement on this topic is that a PR/Article will not be a very noteworthy citation.

For my clients the efforts that we would put into a PR piece we are now allotting into a content marketing push with being featured on a guest blog or onto our blog or social channels.

I hope this helps...

[williammarlow]

My first career was as a traditional public relations guy (press secretary for a congressman), and I continue to use press releases now that I am dedicated on SEO, and they work great when done correctly.

As others have already said, that means: (1) you need to make sure you are announcing something newsworthy, and (2) you will only have good results if reporters or bloggers write about your press release on their own website.  Press release distribution platforms are not valuable, in my opinion.  So in addition to ONLY writing press releases when you have something newsworthy to announce, and in addition to writing very well-written press releases, you'll also need to follow up personally with lots of targeted reporters and bloggers if you hope to get a lot of bang out of press releases.

It's not easy, but it is a great way to generate high quality 'editorial links' from trusted domains, so I think it will actually become more and more important in the future.

[conversiontactics]

can you provide some link of the pr site please to use