Ranking Change

[petewinter]

When I see ranking change in SEO Moz is there anyway of getting more information as why a particular keyword has increased or decreased?

[William.Lau]

No, but you can get an idea of why it increased. You can check your on page SEO, by using the tool. Or using OSE to see how the linking profile is.

You can also for future references use Google Alerts, to see if anyone is referring to you, which can find out if you are getting links to your site.

But if you are doing something, then its a good sign things are paying off.

[KeriMorgret]

That would be nice, wouldn't it? Unfortunately, there is no API with the search engines where we send over a keyword and they send us back why the rankings for that keyword changed.

Right now, it's manual work. Look at you and your competitors and see have inbound links changed? Have you or your competitors changed content on the pages that were ranking? Added new pages? Consolidated pages? Has there been an algorithm update? and so on.