Duplicate content problems, so why does WordPress post onto Tumblr?

[MariusFermi]

Hi Everyone,

Basically I know that if you have duplicate content your ranking is effected! This I understand, so why is it that WordPress has the option to post your blog entry straight onto your paired Tumblr account?

Surely if this can be done, I can have the same content on the company website but also on WP and Tumblr? Or is there some sort of method to how it works specifically for those 2 websites?

Thanks in advance.

[AlanBleiweiss]

Just because a software platform or CMS allows you to do something doesn't necessarily mean it's good for best practices SEO.  That's a very important concept to understand.

The reality is every major platform out there is built with all sorts of functionality and features that could potentially harm SEO because none of them were built with SEO as the primary focus.  And even if that had been the case, SEO is constantly changing in enough ways that it would be even more challenging for those developers to keep up with it, given that there's not very often enough early consensus when algorithm change occur to then roll out an upgrade accordingly.

So. Having said that, I highly suggest that posting duplicate content in its entirety is NOT a wise notion from an SEO best practices perspective.  And in turn, every "feature" you discover needs to be given the same evaluation respect.

[MariusFermi]

Brilliant! I was just curious as so many people talk about the SEO capabilities of WordPress and how many people get pushed towards WP because of it. So if people are none the wiser they will conclude that posting on Tumblr so easily will be beneficial.

On that note I best begin re-doing the company WP account. It may or may not explain why we had a bit of a tumble in some rankings and an increase in others.

The wonders of SEO.

Thanks Alan.

[AlanBleiweiss]

Yeah and I'd also suggest utilizing the Yoast SEO plug-in. Best I've found at a high level.