Duplicate Ttile and Duplicate Content

[alexsu0910]

I'm a beginner of SEO. I have a few questions need to ask people to help. The MozPro's Crawl Diagnostics show I have a lot of duplicate titles and duplicate content. However, most duplicate titles are related to Pagination. What should I do?

Also, for my duplicate content. B/c we are selling similar products,everything all most the same, only product's item number different. How can I avoid it?

[SEO5Team]

Hi alexsu0910,

Using the Google Webmaster Tools Console along with the MozPro Crawl Diagnostics is a good place to start for troubleshooting duplicate content. In particular, the HTML Improvements section of Google Webmaster Tools support provides a guide to identifying and rectifying duplicate content. As well, make sure you have a robots.txt file installed to instruct the Google crawlers not to pick up on duplicate content. Also consider the value of a 301 redirect to steer users clear of pages not used or duplicates and instead make take them to a tidy home page. Finally, you can also use Google Webmaster Tools to inform Google of URL parameters, much in the same way a rel=”canonical” helps determine whether Google should index the content.

[alexsu0910]

Thank you for your answer. I still have a question for Duplicate Title. Is it same ways?

[Saijo.George]

If you properly use Rel Prev Next ( http://googlewebmastercentral.blogspot.com.au/2011/09/pagination-with-relnext-and-relprev.html ) on paginated content you DONT have to worry about duplicate titles.

[Dr-Pete]

The solutions can be a bit site-dependent, but rel=prev/next is Google's approved choice for paginated content.  It does depend a bit on how complicated your searches are (are there also sorts, filters, etc. that create unique URLs?) and how many pages you're talking about. An older option some SEOs still prefer is to META NOINDEX, FOLLOW pages 2+ of results. Adam Audette has some good resources on the subject:

http://searchengineland.com/five-step-strategy-for-solving-seo-pagination-problems-95494

For products, it's a bit trickier. If you're talking about hundreds of variations, and they're very, very similar, then I think rel=canonical can be a good choice. Post-Panda, the risks of indexing hundreds of similar pages are worse than the benefits of potentially ranking for a few product variations. There's no one "right" answer, though - it's always a trade-off. In most cases, I think focuses your ranking power on your core, unique products is usually a good idea.