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    Order of keyword usage in URL

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    • Gamer07
      Gamer07 last edited by

      Hi,

      I have been wondering for a few weeks if the order of keyword usage for a long tail keyword made a difference. Today I ran an on-page report here for a new page which is a review of a product.

      The report warned about the keyword usage in URL which made me question my knowledge about this.

      let's say the page is titled Razer Mouse Review

      my URL is www.example.com/review/razer-mouse

      I thought it was a bad idea to repeat the same word in a URL, that's why I categorized all my reviews under review directory and avoided using the word "review" more than once.

      Should I modify this url and make it www.example.com/review/razer-mouse-review

      Note: I see the report listed this under "moderate importance factors" and still gave the page A grade.

      any ideas appreciated!

      1 Reply Last reply Reply Quote 0
      • AdoptionHelp
        AdoptionHelp last edited by

        Ideally you'll keep your URLs as short as possible, you'll notice SEOMoz does this here by limiting the Q&A section to the /q subfolder.

        You also don't want to stuff keywords into your titles, URLs, or content.

        However, www.example.com/review/razer-mouse-review is a far cry from keyword stuffing.

        As far as the order goes, I believe that an exact match such as "razer-mouse-review" is slightly better than "review/razer-mouse" for someone searching "razer mouse review". Its a really minor difference though, to the point where the page with higher authority should always win in a match between those two. I wouldn't go through the trouble of changing those URL's and 301'ing them (which will cause you to lose a small amount of authority).

        Gamer07 1 Reply Last reply Reply Quote 2
        • Gamer07
          Gamer07 @AdoptionHelp last edited by

          Thanks Ryan. That helped a lot.

          I will not change the current page URL's but try to use the exact match keywords in the URL's in the future.

          best,

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