Ranking strategy -which pages to rank?

[rpoon]

Hi,

I hope you can help.

I am looking to rank for 10 keywords. My homepage has some authority. On what pages should I focus my optimisation on?

Should I create a new page for each keyword and build links to these pages or try and optimise my home page for a number of keywords?

If so how many keywords should you optimise for from your home page to get the most clout?

Im a little confused about which strategy would be the most effective.

Many thanks.

[JamesNorquay]

Ideally your home page is going to be your highest authority page, also target a few sub category landing pages with related content to that specific page.

Ideally you want to only target 3 keywords on each sub category page with related content to that specific keyword.

[SamCUK]

I've jsut had the same issue. I had seperate pages for my keywords and I had a lot of work to do link building etc... to build the authority of those pages. I have a strong home page so have moved the most competitive keywords to my home page and am hoping after some more link building to the home page these will rank better. Watch this space!

[rpoon]

I suppose that your main keyword would be in the H1 tag, your second most important in the H2 tag etc etc. Can you have more that one H1 tag?