Link Anchor Text
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As I keep studing SEO I reach to the conclusion that the Anchor Text from other site is crucial to get more positive results for our website and for the link-building strategy.
My question is - Is it better to have an Anchor Text to my main link our should I ask for a determine targeted keyword?
Tks in advance!
Pedro M Pereira
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You're going to have to clarify Pedro, I don't exactly know what you're asking :(. Sorry!
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Hello Jon,
Im making a analyse beteween 2 sites:
www.expressglass.pt and www.carglass.pt
In the link analyses of SEOmoz of this two websites I can detect more links to www.expressglass.pt compared to www.carglass.pt. However you see the the Anchor text of the links of the expressglass site and most of them are without an anchor text. Does this influence the link-building? Whats the role of the anchor text?
Tks in advance!
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OK Gotcha!
Links accomplish two things. The first is authority, and the second is relevance. The authority comes from the trust & authority of the linking site, and the relevance comes from the anchor text and the co-citation (co-citations means the content/links around that specific link you're getting).
So, anchor text influences relevance. If you're both trying to rank for the term Glass, and one has no links with the word "Glass" in any of them, while the author has a few links with the anchor text of "Glass", then the second will be deemed more relevant to the search, therefore ranking above the other. At the same time, if you abuse the anchor text property, by for example having every single one of your links having the exact phrase of "Glass", then Google will find it manipulative and lessen the authority of these links.
So, in conclusion, anchor text plays the role of relevancy.
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It would probably be best to focus on one, rather than two. I'd recommend 301-redirecting one domain to the other. Then you capture all that authority and relevance in one place. Since there are more root domains pointing to www.carglass.pt and they are almost the same authority, redirecting www.expressglass.pt to www.carglass.pt would probably be your best bet, since you have better keywords in the www.carglass.pt domain and then you can more easily rank for more competitive/valuable terms.
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Hello Jon,
Awesome response. Clear and objective. I got it now
One more question thow. In those 2 sites www.expressglass.pt and www.carglass.pt that I mention before the www.carglass.pt that as less links have all main keywords of the business area ranked in 1º place in google.pt but in the anchor text they only have their link. How come they are getting all the keywords in 1º positions?
Tks in advance!
Pedro Pereira
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Hello Andy,
Tks for the response!
One question thow. How the hell did you detected that carglass as all the better keywords (I actually analyse it and they are in facto with 10 major keywords in 1º place in google.pt)? :))) Give me your light :))
Tks in advance!
Pedro M Pereira
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There's usually more to it. Links are just one part of the algorithm; although probably the biggest piece of the pie, there are so many contributing factors that it would be difficult to pin point which metric is the reason that specific site is winning (and in most cases, if not all, it's more than just one metric).
Sorry I can't answer it, but that's the question so many website owners & SEOs have: "Why is that site ranking above mine?". It's never an easy question to answer :).
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Ok, tks Jon
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