Question about content on ecommerce pages.

[levalencia1]

Long time ago we hired a seo company to do seo in our website and one of the things they did is that they wrote long text on the category pages of our products.

Example here:

http://www.theprinterdepo.com/refurbished-printers/wide-format-laser-refurbished-printers

Now my marketing person is saying that if its possible to put the text below the items, technically I will find out how to do it, but from your seo experience, is it good or bad?

What about if we short those texts to one paragraph only?

Thanks

[Keszi]

From my experience, if the content is well written and it adds value for users you will only benefit from it.

This way you will have Unique, descriptive text on the product search page and it makes easier to optimize for.

Hope that helped,

Istvan

[levalencia1]

but the location of the text does not matter? wheter if its in the top or in the bottom after the products?

[Keszi]

As a personal opinion I would go for having the content in top. I know that is  an old issue, and I might not be updated regarding this matter... BUT there was a time when indeed it really helped to have your optimized content in top.

[DougRoberts]

I'd go for the content at the top too normally as you want your keyword rich content to be as close to the top of the page so that it is treated as a little more relevant.

That said, there is quite a lot of text and in this case I can see that visitors might arrive on the page and only see the text above the fold. In which case I might look at a compromise of splitting the content with some above the items and some below.

Don't just think about the SEO value, but also about how your actual human visitors are going to experience the site.

I'd also surpress the text on the second+ pages on the navigation. People don't need to read it every time and there's a risk of duplicate content issues.