Competitive Research

[Paul78]

Hi there,

I been using http://www.opensiteexplorer.org to check my competitor link profile for a specific keyword, apart from Root domain being one of the most important factors, what else should I be looking for, Page Authority?

Kind Regards

[SimonCullum]

Hi Gary

You'll find an excellent Link Analysis Guide at http://seomoz.zendesk.com/entries/20036956-link-analysis

It highlights all the important elements to analyze, such as Followed Linking Root Domains and Page Authority.

Really worthwhile working through it in conjunction with the available tools in your Pro account.  Focus on your own sites' strengths and weaknesses and how you can improve it in various ways, a competitor analysis will give you some ideas for links and such like, though the real effective work is focusing on your own site first and foremost.

Hope that helps,

Regards

Simon