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Hi Matt, This answers my question perfectly. Everything we sell is 'designer goods' including tables, wardrobes, sideboards etc you name it. My only concern was to have the word 'designer' too many times in the URL as it would look a little spammy, but as you described we can just keep the word 'designer' for the parent page and leave it out for the sub-categories. We used SEM Rush and noticed a competitor doing really well in the SERPs and they have all their category path URLs removed so I was just curious if this had an impact on SEO, as the URLs looks short and user friendly. Josh

Good discussion here. I want to add, I noticed that you had categorized your question in two of our Local SEO categories, so I'm guessing you might be specifically looking to hire a Local SEO. If that's true, I recommend that you check out the websites of some of the experts who participated in the Moz Local Ranking Factors 2014 Survey. You'll see them listed on the left side of the survey in the box titled 'Contributors'. There are some very good companies represented there: https://moz.com/local-search-ranking-factors If you specifically need Local SEO rather than traditional SEO, you'll want to be sure you're working with Local experts.

It's essentially impossible to know whether one individual signal is or is not going to cause a penalty (algorithmic or manual) unless the shear volume of instances is bizarrely big in the extreme. Some things to consider: Is that "10%" due to the number of sites out there that have posted a copy of the press release? What's the total "bigger picture" footprint in regard to how many high quality links you have compared to those? What's the rest of the link footprint look like in regard to borderline or spammy inbound link signals? How many links are in that press release? What's the ratio of links to overall text and number of paragraphs? All of these questions matter. So while it's not necessarily good to spam link anchor text, if the overall message across all signals is "strong brand trust", one press release issued one time, with one or even maybe two links that have exact match anchor text may not be so severe or toxic.

Thanks Dirk - I will try out your suggestions and let you know my results.  I appreciate your help.

Hi Sabilah! I am not really aware of any tools like that at the most, although I definitely agrees with To the Quantcast is definitely a good fit. My Company is do some research right on ow to predict neuro-linguistic patterns in certain specific target audiences and demographics but we still a long ways off from being able to built what you're  looking for here. So far now, I'd stick with Quantcast

Hi there While an HVAC is an air conditioner, I feel you should have two landing pages - one for HVAC and the other for the genreral air conditioning repair. Reason being - you probably do general air conditioner repair and can build out content that speaks to that content: Here are the type of air conditioners we work on Here are our warranties Here are the work we do Here are the work we don't do Here are our experience Here are some testimonies Schedule an appointment With the HVAC page, you can do product specific content in the same vein: Here are models we work on Here are models we don't work on Here are our warranties Here are brochures for specific HVAC models Here are buying guides etc. With creating product specific pages, with unique content for that product, you are also able to link off from the air conditioner page. So, "Hey, we do air conditioning repair and here is all of our information for that. By the way! If you have a specific model or brand air conditioner, here is a dedicated page for that product." By doing product specific pages, you can also see what brands/models get the most interaction and what products get the most appointment requests for maintenance. This can also help you (if you sell air conditioners) decide your warranties, set up maintenance plans for customers, discounts, and keep in touch with clients for ongoing maintenance. But most importantly - you have dedicated information for brands and products that goes into more detail about the work you do for that product, and why you're the only option for the customer. I am being pretty grandiose here, but I believe having dedicated brand pages helps pick up search for those specific brand repair searches, especially at the local level. EGOL had a great reply to a question earlier this week that helps explain. The more relevant information, the better. Also, make sure your on-site SEO, internal linking, local seo, and information architecture is on point! These are just my thoughts - always great info coming from other Mozzers, too - would love to hear them! Hope this helps! Good luck!

Looks like it will actually be a "waste of time", per Google's John Mueller. "Google's John Mueller in a Google+ hangout was asked this at 51:40 mark and answered they will be going away. He said "it is kind of a waste of time" since "soon they will not be shown at all." - https://www.seroundtable.com/google-emoji-waste-of-time-20258.html Hope this helps. Mike

Great reply from Tom. The other way to see it (more from philosophical nature) - by definition the 'world wide web' is 'The World Wide Web (www, W3) is an information system of interlinked hypertext documents that are accessed via the Internet and built on top of the Domain Name System'. (Wikipedia) If you site only has only incoming links, and no outgoing links - it's like a dead end street (or and end-node) and would be a bit in contradiction of what the www is (was) all about. It would also seem that you are convinced that your site has all the possible answers / solutions for a certain topic and that you are convinced that no other site could be of interest for your visitors. No hard facts or figures to support this theory, just my gut feeling.  If you have a number of good external references that have added value content for your visitors I would certainly link to them. rgds, Dirk

Hi Anirban! It looked like you asked a very similar question here: http://moz.com/community/q/fetch-data-for-users-with-ajax-but-show-it-without-ajax-for-google What additional information are you looking for?

Hey there To Quote Google on this, with the issue of ASCII and UTF encoded characters, like Arabic: "Yes, we can generally keep up with UTF-8 encoded URLs and we’ll generally show them to users in our search results (but link to your server with the URLs properly escaped). I would recommend that you also use escaped URLs in your links, to make sure that your site is compatible with older browsers that don’t understand straight UTF-8 URLs" So their recommendation would be to have both URLs available (the English and the Arabic) in order to support all users.  So the fact you already do this is a good thing. The next step would be to make sure you are handling duplicate content correctly.  If the Arabic and non Arabic URLs are linking to a page with the same content - Google _should_be able to recognise this as the same page and not penalise you for duplications.  So if the Arabic URL and the "escaped URL" (ASCII/English equivalent) both go to the same page, you should be fine.  I've experienced this quite a few times with Turkish websites, for example, that also have UTF encoded characters. However, you can eliminate the risk further by adding a canonical tag to each page.  As far as I am aware, the canonical tag will support Arabic characters and so, on each page of the site, add a canonical tag that points to that page.  For example, with the URL above, you would want to place a canonical tag like: You can read more on canonical tags here: http://moz.com/learn/seo/canonicalization Do be aware that for XML sitemaps, the URLs in the sitemap need to be URL-escaped - that is to say, UTF encoded URLs need to be made into their ASCII equivalent.  You can read more about that in this Google guide to using non-alphanumeric characters in Sitemap URLs. Hope this helps.

Yes, Google is going well beyond mark-up with the new v2.0 answer boxes. They're trying to extrapolate answers directly from indexed content. This is essential if they're going to expand the Knowledge Graph, but it's also an aggressive move, and they're not all that good at it yet. Unfortunately, there's no great way to control when/how/what they show. So far, all of these answer boxes seem to come from page 1, so you have to have enough authority to rank on page 1. After that, though, it's a pretty crude matching process to on-page keywords. The matching is contextual (since the Hummingbird update powered more of that), but it's still pretty basic keyword/concept matching.

That will all depend on what CMS you are using and how your site is built.

Hi Rajiv, If you post the same content on both FR & EN version: if both are written in English (or mainly written in English) - best option would be to have a canonical pointing to the EN version Example: https://fr.sitegeek.com/category/shared-hosting - most of the content is in English - so in this case I would point a canonical to the EN version if the FR version is in French - you can use the HREF lang tag - you can use this tool to generate them, check here for common mistakes and doublecheck the final result here. Just some remarks: partially translated pages offer little value for users - so it's best to fully translate them or only refer to the EN version I have a strong impression that the EN version was machine translated to the FR version. (ex. French sites never use 'Maison' to link to the Homepage - they use Acceuil). Be aware that Google is perfectly capable to detect auto-translated pages and they consider it to be bad practice (check this video of Matt Cutts - starts at 1:50). So you might want to invest in proper translation or proofreading by a native French speaker. rgds Dirk

Hi Justin, It depends a bit on where these links are & on how your site is build. In general - if these links are in the navigation, footer, ...etc (elements which are called on each page) - you probably only need to change them once and then it is ok for the full site. If these links are inside articles, you will probably have to update them manually. It sometimes is possible to do something like 'find/replace' - so you could replace (as example) all references from zenory.com to zenory.co.nz (for the NZ version) - but again it depends a bit on the platform. Check with the one who has build your website - changing links manually can be a very annoying & time consuming job (depending on the number of links that need to be changed). A programmer can sometimes find a solution to automate part of it. rgds, Dirk

Hi, It seems that they are having technical issues - as mentioned by Rand last week on this question http://moz.com/community/q/when-is-ose-updated "Our index is taking much longer to run than expected. We think there may be a hardware or software issues in processing that's having problems. We'll be doing maintenance so we can get back to faster indices ASAP." We'll just have to be patient I guess, Dirk

As for a list of fields, the LocalBusiness page on schema.org is a good place to start.

Hi, You could check this tool http://flang.dejanseo.com.au/ to check if the tags are properly implemented. rgds, Dirk