Welcome to the Q&A Forum

Hi Neil, Yes, it a way, it can make explaining rank to clients harder because there are no set-in-stone rankings anymore, but in another sense, it frees us all from over-focusing on specific rank and focusing more on the most important metric - conversions.

Hi there If you have other locations listed on your website you can use Schema markup to indicate more than one location where you do business if you have two addresses. You can also look into use the branchOf attribute. Beyond that, you can look into Service-area businesses on Google, although I don't think that will really cover what you need. I would look into Moz Local or Whitespark to indicate your storefront business location as well as areas you serve. Business listings will ask you that sometimes. I would indicate on your website (if it's necessary and natural) what areas you serve as well. Hope this helps! Good luck!

...if a serious amount of content on our site was to change, even if the new content was better, more informative and uses better keywords for our site, how dramatically could it affect our rankings? For better or worse... There is no way to tell for sure, but if the proposed content is better, then in theory, you should see positive movements. That said, don't ignore the user experience. You want people to perform an action on your pages, so perform some user testing or heat-mapping (Crazy Egg) to see how people are using your pages. This can often be a huge eye-opener because the worst person to ever try and evaluate how good a page is, is yourself. What you think is good is not always what others think is good. Tracking clicks from the mouse can tell you a lot about where key components of the page should exist. -Andy

Hi there According to Moz's Errors in Crawl Reports: "902 Unable to contact server The crawler resolved an IP address from the host name but failed to connect at port 80 for that address. This error may occur when a site blocks Moz's IP address ranges. Please make sure you're not blocking AWS." Here's a Q+A thread with resources and tips, as well as input from Moz Staffer Sam Weber. Hope this helps! Good luck!

Toby There are two parts to optimizing titles and meta descriptions. Deal with the later first - Meta descriptions should firstly be optimized for clickability as they hold no significant SEO value.  So use your 156 characters to create a great CTA. Titles however are a different beast as they hold significant SEO value. In creation of the perfect Title you need to weigh two competing factors - SEO -v- Clickability. In the title SEO has the priority or should come first - hence identify the keywords chasing.  Then you work out the most clickable way to present those words. Here is a link to another post that answers your question. http://moz.com/community/q/how-should-be-a-perfect-seo-title-description-h1-and-h2 Moz has a snippet tool you can use. https://moz.com/blog/new-title-tag-guidelines-preview-tool Before getting to that use Semrush or another keyword tool your prefer to identify the keywords you are chasing and than start playing with the snippet tool. Let me know if you have any questions. If you create a title and a description - happy to review it for you.

Edward, No worries, you can integrate their tracking code into your website as well without using a plugin.

Thanks I'll check it right away.

The boys above have detailed the more technical aspects - the common issue is the length of the title.  1 pixel over 512 pixels and the title truncates as you have described above.  I have seen it truncate as you have described from 487 pixels. I tested your example and that is 580 pixels. XYZ Company: Primary Keyword in Ontario Canada - XYZ Company Hence on your example to reduce the pixel width and also for a better CTR I also recommend you use the pipe | and not the hyphen -. Plus you may need to extract Canada etc. So confirming have you checked the Title is 512 pixels or less?  If still truncating test 487 pixels to be safe. I built my own title tester given it is such a common issue so I could measure the pixels https://www.predikkta.com/products/free-serp-optimizer-tool.html Hope it is as simple as outlined above.   I add it is worth getting right as it has a strong influence on CTR.

Thanks Lesley. Yes, I agree. I think the only way we are going to get a definitive answer is to look at the logs. We are working on getting access.

Hi Patrick, Thanks a lot for your answer! We have tried UnionMetrics now (because the other two don't measure impressions on Instagram), however the tool only measures impressions for hash tags, not for a single post. Anyway thanks a lot for your help!

Thanks much appreciated Thanks for your help

Hey Massimliano, I responded to you over here too, but basically: Googlebot's user agent declares itself to be an iPhone, so I'd rel="alternate" over to your iphone.site.com version. Rel="alternate" is supposed to redirect based on the width of the screen, not the device type, so I don't know how you'd differentiate between your multiple rel="alternate"s otherwise. I've never heard of anyone using this set up before, so let us know how it goes! Kristina

I thought they took the affiliate site down a couple of years ago. I signed up and a week later it was removed with a redesign coming soon.

Thank you, Patrick! I'll check all of these out and share all aspects with the clients so they know what potentially lies ahead in terms of rebranding and using a new, different domain name. Really appreciate the article references too. - Patrick McCoy

Hi there I would make sure you mind your canonical tag, but I would also look into opportunities that search engines provide such hreflang and language tags. If you have translated variations of your site, you can also look into country targeting for both Google and Bing. Here's some more information on international SEO if you need it. Hope this helps! Good luck!

As I claimed, it's a discussion not yes or no answer. Here are my two cents - I usually use the self-referral canonical to avoid and more duplicates, just like any other pages. I'll give you a quick example: Lets say you have this page: example.com/shoes?p=1 In case I use the other filters onsite (very common to eCommerce sites) it might look like this: example.com/shoes?p=1&type=nike&color=red To avoid this I use the self-referral canonical anyway.

I'd go with www.mybrand.com/store/category1/subcateory www.mybrand.com/store/category2/subcateory www.mybrand.com/store/category3/subcateory ...this keeps everything neatly organized for both SEO and the UX (not to mention your content management). I've been building professional ecommerce websites for 12 years. Fred