Latest Questions
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Link Resolvers, Academic Publishing, and SEO Visibility
Hi Eric, As I say I'm familiar with the general principles of redirects, having applied them before with other clients. Unfortunately it's the industry-specific knowledge I need. Link resolvers are regularly used in academic publishing to point from, for example, library holdings pages to an ebook or a publisher's platform, at which point temporary redirects make sense for various reasons. My concern is that in using them to point from our old site to our new site will cause us problems.
Intermediate & Advanced SEO | | BenjaminMorel0 -
Does the domain extension effect domain authority and ranking
Hi There, First of all, understand the fact that Domain Authority and Page authority are third party metrics developed by Moz. Secondly, the domain extension doesn't impact DA value, to get more knowledge about the factors that contribute to Domain authority of any website can be found here https://moz.com/learn/seo/domain-authority Third, and most important point, my own website has a domain authority if 1 till now, but since I focus on my target audience and work on tasks to engage them (to get desirable results), I have been successful in getting achieve my business goals. This means, by creating a good sized website with unique content, you have taken the right step in the direction of achieving your website business goals. Find new off-page SEO (white-hat) methods to take it further and this would automatically lead to higher rankings, domain authority. The Moz tools are designed to help you achieve this and you can read it to understand how it can help. I hope this helps and please feel free to ask further questions by responding to this answer. Regards, Vijay
Technical SEO Issues | | Vijay-Gaur0 -
The evolution of Google's 'Quality' filters - Do thin product pages still need noindex?
My apologies for taking so long to get to this question after you asked. Here are my thoughts. Have you seen this article that I wrote for Moz on Panda and thin content? https://moz.com/blog/have-we-been-wrong-about-panda-all-along I don't actually believe that Google demotes/penalizes eCommerce sites for having thin product pages. I think it's much more complicated than this. Most of the eCommerce sites that I have seen that were hit by Panda were, in my opinion, hit because their sites had very little to offer users to make them rise above the competition. If 10,000 different sites are all selling the same product, which site is Google going to show at the top of the search results? When Panda first came out, people were quick to jump on the "duplicate content" bandwagon. Lots of people were rewriting product descriptions because they felt that they would be penalized for using stock product descriptions. But this is not true. If an eCommerce site is demoted by Panda or by a Quality filter I think it's extremely unlikely for it to see improvement just because the product description is rewritten. Similarly, I don't think that noindexing product pages will make a big difference in the eyes of Panda. Now, if a site has a huge number of urls for each product (i.e. different sizes, colours, options, etc.), it's important to canonicalize those pages. In my opinion, this isn't for Panda reasons though but rather to help optimize your crawl budget and make it easier for Google to understand your site. You don't want Google to spend all of its time crawling 2000 variations of one product and not visiting the rest of your site. So, back to your original question. Should we be noindexing product pages with no or little product description? I don't think there is a black and white answer for this. I would likely start by looking at analytics data to see how user engagement is for these pages. If I'm looking for a particular product, it may not actually need a product description. If your site is one of the few that sells this product and the page itself is useful then it might be ok. Check your analytics...are people spending time on these pages? Are they immediately bouncing off? Are they making purchases after visiting these pages? Or are they mostly pages that nobody ever visits? If that's the case then perhaps they shouldn't be in Google's index. Another thing to look at is whether these product pages are frustrating to users. If you do have some indexed, you can look at data from Google Search Console Search Analytics. See what queries those pages are ranking for. Are those pages likely to answer the user's query? If not, if they are likely to frustrate users then they could be a Panda risk. For example, let's say you have a product page that is ranking relatively well for questions like, "How to choose a [product]", "what sizes does [product] come in?", "[product] user reviews". But, let's say that your particular page that is ranking for these terms doesn't answer any of those questions. It's my opinion that if your product pages are consistently not providing searchers with what they want, then they are at a risk for a Panda demotion and that demotion could be on your site as a whole. I think Google is getting much better at figuring out what sites are most helpful to users. In most cases, rather than deciding on what to index and what to noindex, I think the better spend of time and money would be on finding ways to improve the user experience overall so that your site is by far the better option than your competitors'. It's hard to do that objectively though. You may need to get nonpartial users to visit your site and your competitors' sites and tell you honestly which site they would prefer for research and for purchasing. I've likely skirted your question a little. I don't think the answer is black and white.
Search Engine Trends | | MarieHaynes0 -
My wordpress site generating bad links
Hello Andy Thank you so much For answer, have disabled All plugins, can you tell me any plugins by which i can get to know this error, because of this types of link I total lost my ranking as well As All my traffic,. When i search in google it shows like attached screen shot please check http://prntscr.com/cep30j & suggest me What to do thnx
Intermediate & Advanced SEO | | innovativekrishna10 -
Google not indexing images
Thanks Brian, this sounds plausible! I'll definitely pass this through.
Intermediate & Advanced SEO | | Adriaan.Multiply0 -
Assigning WooCommerce products to more than one category - Correct methodology?
You would not set the canonical URL on the product page to your preferred category, that would send the signal that instead of having the product URL rank in search, you would prefer one of the product's categories, which would be incorrect. It sounds like since you've already set a canonical URL for certain categories, so you're on the right track. For instance if you have 5 categories with very similar lists of products on those pages, it sounds like you are canonicalizing 4 of those pages to the 1 most authoritative of the 5. In summary, you would only set a canonical for a product page if you had the same exact product spread across 5 different product pages. For example, if you had /mens-glasses/versace-primo/ and then for some reason every color had its own page because of your system, such as /mens-glasses/versace-primo/black, /mens-glasses/versace-primo/blue, /mens-glasses/versace-primo/red - then you would need the canonical on the product page back to the main page without the color subfolder. To address a part of your question, it's generally ok to assign the same product to multiple categories if that's useful to the user. Unless you have a massive site and you're maxing out your crawl budget, I don't think you need to sweat too much on duplicate content issues, unless you're receiving really strong negative signals. For instance, Moz might show that some of your pages are duplicate, but it's more informational, and you don't always need to take sweeping action. One strategy to fix duplicate content issues on category pages, is to write unique content for each category page and make the category page an actual destination page rather than just a navigational page.
Technical SEO Issues | | Joe.Robison1 -
Nofollow links on our site menu
I'm not sure of their reasoning to be honest Andy. As I understand it, in the code there are two different menus - one for desktop visitors and one for mobile. Obviously only one shows up, depending on what the visitor is using. And rather than present Google with 500+ menu links twice, they've put nofollow on all the mobile version so only one set is presented. Does that makes any sense?
Technical SEO Issues | | abisti21 -
Custom report doesn't show last month
Sorry for any confusion about where you monthly data might be! We provide monthly report data if your campaign has been active at least 21 days of the previous month. Once a month ends, it generally takes 3-4 days to process that monthly rollup data and make it available within the campaign. After it arrives, we'll generate the monthly report and send it out!
Other Questions | | moz_support0 -
Google's Presentation Yesterday
That's interesting there are only two Google partners in Charlotte, NC. I would imagine there would be more in a larger city. According to search engine land, the side and bottom ads account for roughly 14.6% of total clicks. Ads on the top position targeting the same keyword etc gets on average 14x higher click-through rates than the same ad on the right side. Since ads appear at the bottom of the page only less than 7.3% of clicks are being impacted by the change. Searchengine land also states that as a result of these changes position 3 got the biggest boost in click through rates. I think the percentage of traffic coming from Google would vary widely depending on strategies used to acquire traffic for any specific website. Bruce Clay talks about some of the effects on organic traffic the removal of the right-side ads had on search traffic. Personally at my agency we have seen similar results in some of the PPC campaigns we run for our clients. We haven't noticed any negative impacts and in some instances have seen an increase in performance.
Search Engine Trends | | JordanLowry0 -
How would you improve our URL structure?
Hi, It is always good to have nice clean URL's, but I wouldn't advise trying to change them all just for the sake of wanting to change them, especially if they are ranking so well. What could be way better than 1st place? Google has even said in the past, not to change URL's for SEO purposes. If you had a problem because of this, then it might be a different discussion, but for the most part, a URL plays just a tiny part of what Google looks at. I hope this helps. -Andy
On-Page / Site Optimization | | Andy.Drinkwater0 -
Regarding the SPAM Score
As Samantha mentioned, the Spam Analysis tool is not a 100% accurate tool, it's more of a 'helping tool'. With the tool its best use is to get some ideas on what poor links are pointing towards your site. Even then you need to take the results with a grain of salt. The tool may give you a spam score that is not entirely accurate, you need to examine the links and make sure it is actually spammy. You'll also notice that the tool doesn't pull all the back links to your site. Moz doesn't have the capability that Google does to crawl that much quantity. To get a complete list of your links go into Google Search Console. If you're seeing your rankings and domain authority increasing this is a good sign Google noticed your disavow. Hope this helps. Chris Adficient.com
Link Explorer | | Chris_Hickman0 -
Wrong redirect used
Hi Vettyy & Michael, Thanks a million for your response. Implemented both your suggestions, Screaming frog showed the previous 302 are now 301 so everything seems ok on that end. I have also updated Google My Places listing to reflect Using site:mydomain.com has showed a mixture of https vs http so I am guessing I just need to wait & monitor - cross my fingers & hope for the best.
Intermediate & Advanced SEO | | Patrick_5560 -
New domain or subdirectory?
You're welcome. Take a look of the links that are pointing to your sites. There might be some to disavow. Use also complementary platforms: ahrefs, magestic, or others. A spam score of 2 is not big deal. Monitor your backlinks and do not do spam Best Luck! GR.
Intermediate & Advanced SEO | | GastonRiera0 -
I just uncovered a massive 500+ domain PBN linking to competitors
Each domain in a PBN should leave no footprint and if you have found it then Google will find it/them. For the 4 sites have you got any proof of relationship - contact details, whois, duplicate content, same plugins/layout, a very good reason to believe they are from the same source? It would be very foolish of them to leave such a huge footprint as to link to all the sites. Have you checked the PBN domains to see if they share the same C class? e.g. http://smallseotools.com/class-c-ip-checker/? or http://www.authoritydomains.com/bulk-ip-checker.php If they were totally lazy then there is probably only a handful of hosting accounts. If that was proven then I wouldn't have any difficulty talking to Google if the SERPs were being distorted by more than one site dominating but basically from the same source. If it was a single site i'd tend to sit back and watch, while building a strong link profile.
Link Building | | MickEdwards0