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Thank you guys. I appreciate your thoughts.

If you use Chrome, you can see this using the free Mozbar: https://moz.com/products/pro/seo-toolbar Click on Page Analysis > On-Page Elements and you'll see Page Title, Meta Description etc. along with character count. There's a ton of other cool stuff on there, too. Enjoy!

Hi Gavo, I use Facebook Lead Ads for Moz, but I just manually download and upload into our CRM on a weekly basis, and I don't know of a free CRM that you could use here. Wish I could be of more help. Maybe this Facebook article can point you in the right direction? https://www.facebook.com/business/help/977482022303376/?ref=u2u

More often than not, you wouldn't be expected to have any particular influence over these inbound links - assuming they have come about naturally. A popular site (which doesn't engage in illicit practices) will, over time, gain a high percentage of nofollow links (MOZ, for example has a split of around 60% nofollow/40% follow), the anchor text will vary, and usually links to a relevant page within the site i.e. the kind of anchor text you see across good quality blogs, which reference external sources/articles. A percentage of these inbound links will also be "naked" i.e. a straight hyperlink showing the URL in full. Expect to see a good few brand anchor text links, too (Moz). So, "good" sites, get a broad mix, of good/bad and indifferent anchor text links split between follow and nofollow. Conversely, "bad sites" (who try to game the system) will have a disproportionately high number of exact match keyword anchor with an extremely high percentage being follow links, quite often from lower quality or irrelevant sites and they stick out a mile when you do any backlink analysis. If you have any influence over this process it might help you get a better understanding of this by taking a good look at the backlink profile of a big player within your vertical (who is unlikely to need to try and cheat the system) in Open Site Explorer. If you're not going out of your way to manipulate your rankings you should be able to let the anchor text links develop naturally, without concerning yourself too much about it. So, in summary, "Should the anchor text vary per customer and if so how?" Yes. You would expect to see it vary significantly, especially when spread from a broad range of sources and in numbers, as highlighted previously. Natural links look natural (you'll smell the bad ones a mile off!). **As the customers aren't totally relevant to my own product (although the anchor text is) would this also be hurting my ranking? ** **No. **Not if they are out of your control, gained naturally, and vary in nature. Millions of links are created between sites of all different varieties, every day. The best ones will be from high-authority sites, often with some connecting theme - but that isn't essential - and that doesn't mean the lower-authority, unrelated sites are going to do you any harm whatsoever. However, you wouldn't want to encourage everyone to drop an anchor text to your service in the footer of their websites, for example, because that isn't natural and will not be rewarded. If you've got that many customers who are happy to link to you, you'd be wise to generate some great content and encourage them to engage with it - the kind of stuff they'd be keen to share, and others would be keen to read and you'll never have to concern yourself with your anchor text again.

A google search for info:yourURL shows you're indexed and https://webcache.googleusercontent.com/search?q=cache:LjWmVIf5O_gJ:https://www.mycustomcar.com.au/+&cd=1&hl=en&ct=clnk&gl=au shows the site was cached a few hours ago. All appears well.

Give this a whirl, they offer a 14 day full trial and look to be about a tenth of the price. I have no idea if it's any good or not, but with a free trial you can determine that yourself: https://www.whoisvisiting.com I hope that helps.

Hey There OhMichael, I want to be sure I'm understanding your query. I believe what you are saying is that you are an SEO and have identified a website that you don't feel has been well optimized. I'm not quite sure if you're saying this is a deli you personally dine at, or if you just found this doing a Google search. In any case, how you proceed would be based on what your agency's sales practices are. For example, some agencies send representatives to local businesses, some do cold calling/cold emailing (a rather difficult approach given how inundated business owners are with these pitches), some rely on paid advertising or their organic strength to bring in leads, and others receive a large amount of business on the strength of reputation, alone. For my own marketing firm, we've mainly relied on reputation over the years, though when we first got started, we did do some cold e-mailing and personal sales visits to local businesses (that was back in the day, though, before owners were so inundated). The best thing might be if you had a personal relationship with the deli (like being a regular customer there) that would facilitate striking up a conversation with the owner about how happy they are with the amount of business their website is generating for them. Then, if they're not already happy, you might have an opportunity to tell them about what improvements to the website and local search marketing could do for them, and see if they're interested. If you have no relationship with the business, then cold outreach of whatever kind simply may not lead to anything for your agency, due to owner saturation. Have I understood your question correctly? If I'm not quite getting what you're asking, please feel free to provide some more details.

The solution to this doesn't need to be complicated. You should keep the H1 in place across all devices. To do so, set H1 size using EM, rather than the more traditional PX. Em is a scalable unit. An em is equal to the current font-size, for instance, if the font-size of the document is 12pt, 1em is equal to 12pt. Ems are scalable in nature, so 2em would equal 24pt, .5em would equal 6pt, etc. Ems are scalable and, therefore, mobile-friendly. I hope that helps.

Appreciate the link. Wondering if you know anything about the code used to redirect all of it in your htcaccess file? I'm glad to hear I don't need to create a hundred redirects, but do want to make sure I am using the correct apache code to do for all.

Hi David! I think this might be the answer to what you're seeing: https://www.searchenginejournal.com/google-titles-and-descriptions-2016/163812/ Does that seem right?

Hey there! I took a look at this--it is definitely possible that search engines might have flagged this QR code & copy to your pages as being duplicative content, but it doesn't seem like a large enough issue to have caused a continuous downward trend to your traffic. Are there any other things you've done to your website since December, or things you did around the same time as this QR code addition?

Hello, It's always a challenge to diagnose and really comes down to a theory so I'm happy to give you mine! First off: it's not going to be due to your robots, sitemap and htaccess etc. unless you've blocked it but it seems you've not! What it will most likely be is link profile and content. Google seems to think that your home page is the best result for that search term, this could be due to having some of the keywords in that page (especially right at the top!) it could also be your home page has stronger link profile, even more so when specific links are from Edinburgh related domains etc. this is compared to the pages you want to rank which are lacking in links etc. Now you could possible do some fun local citation shenanigans to help or tweak the content to really give it some clout but really it comes down to tweaks... lots and lots of tweaks! as with most things SEO to get that balance and there is no golden rule, no keyword density that will result in the magic number one spot I'm very sorry to say. So I say go out, show Google what for and make your pages the best gosh darn garden landscaping page in Edinburgh! This can be linking to some other neato pages that help with your point, get some people to link to you saying "look how gosh darn amazing these guys are" etc. and try not to worry too much on what page is ranking i hope the above was at least a little insightful, i'm aware its a still a little vague.

Hi, im a little lost on what you mean but a 404 is essentially a none page it doesn't exists so it would need nor have a canonical unless perhaps to its self if you have a fixed 404 page. you may 301 a url that was a 404 page to a 200 page but then it wouldnt be a 404 so its a bit of a paradox!

Hey Andy, Somewhat heartening to know we're not alone, but I share your pain! My client went from a Domain Authority of 16 in December to a DA of 1 after moving to https. They have finally bounced back to 11, but it has taken 3 months AND they still only have 2 referring domains linking to the https version. There are 53 referring domains still linking to the http version. In fact, this has risen from 40 referring domains in the last month. So how can the number of referrers to http be increasing, when there is an https verion? I just don't get it! Anyone know (a) how this can happen and (b) how to address the issue?