Building on specific keywords

[Socialdude]

Hi Guys,

I'm will be building on specific keywords for my site and I'm thinking of doing some article marketing & I would like some advise, please.

I'm going to write 10 300 word articles and within each article I will have 2 anchor text links going back to my site. To reinforce this I will be pinging the articles once completed. I will be submitting the articles to ezine, go articles etc.

Advise and some other suggestions as to best practice for building on specific keywords would be appreciated, thank you.

[john4math]

I would think it would be more worthwhile to write these articles, and then post them on your site, rather than running around submitting them to different sites.  If you write interesting and unique content, people will start to follow you and come to you to see what you have to say.  Start getting links and tweets about your articles, and voila, your sites rankings will increase.

Doing things like submitting articles at a bunch of different sites is becoming more and more transparent to Google.  They're onto this kind of thing, especially if you're submitting the same articles to different sites. This was somewhat mentioned in the SEOMoz post yesterday (see here).  If I'm reading this correctly, you're going to be building a large truncated pagerank, which is a spam signal to the search engines...

I'd focus on writing interesting, unique articles, and work on linkbuilding to them at your site, as opposed to posting them elsewhere.

[RyanKent]

Doesn't the internet have enough 300 word "average" articles? Do you really think any of these articles will benefit any users?

How about take your time and write one amazing and helpful article. Search your topic in Google and examine the results from the top 10 sites. Now write an article that is better then all of them. When your article is complete, publish it and know that you made the internet a better place but providing an informative, helpful article that was better then anything else already in existence.

After your article is complete, go out and let the world know about it. Join communities which are relevant to your keyword and, when appropriate, link to your article in a helpful way. Your site will be better for it, and if it is truly a great article then you will attract links, social awareness and all the benefits.

[Socialdude]

Hi Guys,

Thanks for the input, some really good advise. I'll take your information on board and that into practice.

Cheers...