Guidelines for keyword-targeting and link building?

[BBEXNinja]

Hello,

Every month, I  set a goal of targeting 10 - 15 relevant keywords for my website.

I then attempt to boost my site's rankings for these terms through a combination of content writing and white hat, non-paid link building.

My question is: Are there general guidelines for keyword-targeting and backlinks?

Is it healthy to target 10 - 15 different keywords (or more??) like this per month?

[Andy.Drinkwater]

There has never been anything like this from Google - they will never give numbers, but the general rule of thumb when link building is to not just use target anchor text. Use things like "Click Here to see more", "Click for more information", the website URL, your name, etc. and add in the odd keyword based phrases now and then.

Target key phrases too much and you will undo any good work you have done.

Andy