Ranking for competitor brand terms

[Riona]

My client sells security software online. Our keyword research shows massive traffic for competitor brands relative to the non-branded terms and my guess is that this traffic converts well.  I'd like to figure out a way to get some of that traffic for my client without crossing any ethical boundaries. The only thing I can think of is having a comparison page with good onsite optimization. Does anyone else have any tips on how to rank for these terms?

[augustos]

in US?

which keywords?

[Riona]

Yes, USA. I can't discuss my clients keywords on this public forum unfortunetly...

[gfiorelli1]

_ my guess is that this traffic converts well_

Would not be wiser to segment the traffic from those keywords and verify if the really convert well?

Just after that proven data verification I would start to think in creating some content that focuses on those keywords. A comparison page can be a valid solution.