What Are The Page Linking Options?

[AlanBleiweiss]

I don't fear Google lower rankings because of home page / interior page swaps.  I make my decisions based on what's best for users.  If an interior page is more appropriate, that's that I focus the attention on.

If that page doesn't rank as high as the home page previously had, there's more work to be done.

But that's the luxury I have being someone who performs audits on really big sites where clients have the budgets and the long-term perspective to get it done.

[94501]

Hi Aaron and Keri,

So, what makes an alt image tag okay vs. "hidden text" and bad? I mean, if a picture/link is of sheepskin seat covers and you alt image tag it "sheepskin seat covers," where does the problem come in? When is an alt image tag not "hidden text?"

[94501]

Okay, so let's say your client doesn't have really deep pockets. My fear is that they would see that I got a page to rank lower than previous for the term and "thanks alot!"  Would one be better off not touching it or trying to get the page's authority up before on-page optimizing it for the term?

[AlanBleiweiss]

If a site owner doesn't have the proper budget for marketing online required to go "all the way" with SEO, then I wouldn't try things out that could negatively impact them.  I'd focus on other tasks, because there are ALWAYS other tasks.

[KeriMorgret]

An alt image tag is there to describe the image if you can't show the image, like if someone was browsing using a screenreader. It is ultimately there to help the user. Text and background the same color is there to serve the search engines one thing while the user sees another thing, which is not OK by any of their guidelines.

[94501]

Yes, I didn't perceive anyone was talking about text and background the same color. You are right, obviously that would be complete ButterScotch.