Title Tag for homepage Not displaying correctly in Google Search Results

[increation]

Hi

We have a problem with how Google is is displaying our title tag when a user does a search on our company name Increation.

I have attached two images of how the title tag for our Homepage is dispayed in Google Search Results.

One of them is "increations" - this is the result which is displaying incorrectly.

The other shows Kitchens | Bathrooms | | Luxury Kitchens |  - which is how we want the title tag to be dispalyed.

This inorreclt result is only displayed when a user types in Increation into Google. (BTW it only happens on Google, not the other search engines).

To give you some background an external SEO company did some work for us (before I joined as usual :-)). They built a lot of anchor links with the word "Increations" pointing back to our home page. Is this whats causing the probelm?

Also how can we resolve this issue so that the correct Title Tag is displayed.

Thanks for your help.

Mik

increation_search_results_google#hyhfZ

[wissamdandan]

Hi Mik,

before this year, the explanation to this issue where Google show alternative title, because it used to pull it out from the DMOZ Directory and/or Yahoo Directory. thats when webmasters start using robots meta for "NOODP" and "NOYDIR".

So Google recently is changing the title depending on anchor text of the backlinks or what ever it thinks its relevant to the search query. (Higher CTR)

some current discussion happening here that you can learn from http://www.seroundtable.com/google-title-selection-12989.html

[alexhoug]

If you are listed in the DMOZ directory that could be affecting it, as Google sometimes pulls titles for sites based off of DMOZ. The amount of anchor text links pointing to your site with that keyword really shouldn't affect what the title tag says, but recently tests have shown that it can.

Always keep in mind though, that Google like "brands" because they like the trust that they bring for the users. Although, it could just be another thing Google is testing. My last point on the Title Tag change could be that Google decided that the Title Tags you gave them weren't relevant enough and you know, they could be pulling this from the anchors.

Anyways, the first thing I would try is make it so no robots use the DMOZ directory (also known as the: Open Directory Project) for titles and descriptions take a look at this link I found in a forum for you: http://www.v7n.com/forums/seo-forum/238598-how-can-i-remove-dmoz-description-about-my-site-google-yahoo-search-results.html

Let me know how long this Title Tag change has been going on, and we can test some things to get it back to normal.

[increation]

Hi Alex,

Thanks for our response.

We are in the dmoz directory and it just says Increation, not "Increations"

I will have a look at your info today.

Cheers

Mik

[increation]

Hi Wissam,

Thanks for your answer. It must be down to the backlinks :-(. Which will take quite a bit of time to resolve.

Cheers

Mik

[alexhoug]

Not a problem. Let me know your results in a few weeks after you change the appropriate tags on your site. Keep in touch.

[KeriMorgret]

Wissam beat me to the link to SERoundtable. I quote that one at least once a week in here -- it's happening to a lot of people.