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http://edgesoftmedia.ro/contact/ Adrian Luzaric is great

I agree, Google offer a great search experience to users. If by having a great product you can achieve 80% of the market share in a territory you undoubtedly need to ask is this good for consumers?

I would take advantage of local optimisation if you have the potential to do so. I don't believe it would harm your national rankings as the locally focused result and inclusion in the local search results 10 pack would surely be better targeted to your audience than a nationally focused SERP. So what you lose on national placement when you have a local result which is suitable for the SERP, you will make up with improved context.

And this is their Facebook! Google +1 and Google + validates the recently announced DOJ discovery process. Considering Google are the verb for search, it makes sense they leverage their business units to go after deeper engagement with users than search. They bolster their search revenues and develop revenue streams from sources other than direct search.

I believe they are a monopoly, and feel there is little choice but to pay attention to this type of development.

Ensure you have unique and contextually relevant content ( text, images, video, audio) exposed on the dynamic page. As I understand it the engines are looking for content which has a valuable user experience. In the case of Google and Bing they are using their respective toolbars (and analytics services) to measure user engagement signals.

In this case, quality and maintaining rank for pages is reliant on both the content and user acceptance of your content. Ask yourself a simply question, will this page satisfy any user who comes to it? I try and have a question and answer for each page on my site, if the page content does not answer the question then I think again about how I can best deal with solving that.

Sure, there are two areas to address on your server config. One is the cache-control which is returned in the header. I set a longer period of cache for all images and scripts to save users downloading new copies time and again to their cache.  ie: max-age=3600, must-revalidate - see more here: http://www.w3.org/Protocols/rfc2616/rfc2616-sec14.html

Then I would also set some rules around using 304 status on page furniture and other assets which do not change frequently.

Aside from this, as far as I am aware, you should ensure your stack is optimised. The recent Search Insight session from Google was interesting as in that presentation they talked a lot about the average load and latency times they see, useful to use as a benchmark in tuning your own speed.

Cheers,

Damien

Sure, there are two areas to address on your server config. One is the cache-control which is returned in the header. I set a longer period of cache for all images and scripts to save users downloading new copies time and again to their cache.  ie: max-age=3600, must-revalidate - see more here: http://www.w3.org/Protocols/rfc2616/rfc2616-sec14.html

Then I would also set some rules around using 304 status on page furniture and other assets which do not change frequently.

Aside from this, as far as I am aware, you should ensure your stack is optimised. The recent Search Insight session from Google was interesting as in that presentation they talked a lot about the average load and latency times they see, useful to use as a benchmark in tuning your own speed.

Cheers,

Damien

http://edgesoftmedia.ro/contact/ Adrian Luzaric is great

I would take advantage of local optimisation if you have the potential to do so. I don't believe it would harm your national rankings as the locally focused result and inclusion in the local search results 10 pack would surely be better targeted to your audience than a nationally focused SERP. So what you lose on national placement when you have a local result which is suitable for the SERP, you will make up with improved context.