Keyword quota exceeded! Need help with Adwords Strategy

[DavidLenehan]

Hello,

I was playing around with my Adwords and received a nice message from Google  saying "Keywood Quota exceed". Basically I have too many keywords. That made me wonder if I could organize my keywords better.

I sell tractor parts online. The majority of traffic is from people putting the part number into Google i.e  0J51MP5ON . It therefore made sense to use the manufactures SKU as keywords. The problem is that we have 30,000 keywords and will be moving to 100,000 - which above the Google limit.

Each keyword links to the appropriate page on the website i.e. 0J51MP5ON goes to the 0J51MP5ON page.

To make things simpler I could cut down on keywords by redirecting all parts starting with 0J5 to  a 0J5 landing page for parts being with 0J5. The would be from the same Tractor manufacturer. However, I am worried this will reduce conversation rates.  It will make it easier to manage the keywords.

Anyone got any better suggestions?

[oneticsoft]

You can use a common part of the keyword and try to categorise in different campains, ex device, devices element, elementary, you must find common part of a keyword and try to group them like in example. Try this and see the results

[DavidKonigsberg]

We have run into this issue before just call up google and get them to make a exception. We had a retailer with over 100k products and google just made a exception - or you can open another account/campaigns

On a side note you could have trouble adding sku number alone as a keyword not getting shown we have seen issues with this (any one else have this issue?)

[DavidLenehan]

Thanks David & Cocaracea

I emailed Google as I couldn't find the UK phone number.

Not seen the problem you mentioned however  I have noticed the quality score vary for each part number. This is strange as each one has the same format (title, h1 etc) and description.

[DavidKonigsberg]

try  1-866-2-GOOGLE 
(466453)

[KeriMorgret]

Did any of this get cleared up when your impressions started showing for your UK account by some wild magic chance, or is this still an issue?

[DavidLenehan]

Hi Keri,

Google increased my limit just before the problems with impression not showing started. I guess that the two are connected. I will never know

Thanks again

David