Rough Simple Math formula for sales/SEO...am I out of touch?

[tylerfraser]

A 50% click through rate is really high. Then a good conversion rate is 2%. So then you're dealing with 2-3 purchases. All that sounds reasonable. Bounce is just people that leave immediately, you're exit rate should also be considered.

[TheEspresseo]

You're Wikipedia's SEO! Dang dude you are good at what you do!

[Giggy]

Thanks Tyler...

"50% clickthrough is very high"

....Even if I secured the #1, page 1 organic Google SERP spot for "Ham"?(its really not ham, but something specific like Jimi Hendrix tshirt)

Or do you mean the first page or average of the 3 spots?

Thanks Tyler

[Giggy]

LOL Nice!

Here is what I asked Tyler...

Thanks Tyler...

"50% clickthrough is very high"

....Even if I secured the #1, page 1 organic Google SERP spot for "Ham"?(its really not ham, but something specific like Jimi Hendrix tshirt)

Or do you mean the first page or average of the 3 spots?

[Giggy]

This is From 2007... from SEOMOZ

http://www.seomoz.org/blog/clickthrough-rates-in-the-serps-what-are-the-real-numbers

It referenced this article (see below) from the same time period, So, I am confused?

http://seoblackhat.com/2006/08/11/tool-clicks-by-rank-in-google-yahoo-msn/

[TheEspresseo]

I've only seen that 2006 AOL dataset, leading me to believe your expectations are ballpark. But he's right—I think a 2.3% conversion rate is standard across the web (varying dramatically), so without considering other factors I would expect 2-3 sales on those figures.

[Giggy]

understood. Thanks for taking the time to weigh in on this.

I will be dominating with other words for my client as well.

The math I need to consider is total traffic X 2.3% as a rough estimate.

Thanks

[TheEspresseo]

BTW just peaked at your site. I love your design for Pinot for the People—so cool!

[Giggy]

Thanks,

Designer illustrator turns SEO ... Yikes ... If only I am as good at SEO as I am as a Graphics Pro, Ill be OK!

[DavidKonigsberg]

I agree 50% ctr for first position in a serp is high i have seen keywords in number 1 with 629 clicks out of over 2k search volume for the word

[TheEspresseo]

Now I am curious where people are sourcing their search volume figures. Google Traffic Estimator or Wordtracker? Do we know which is more accurate? Do people average the two? Is there another source?

[DavidKonigsberg]

Google Traffic Estimator and adwords data

[TheEspresseo]

BTW Optify just released a new study on CTR: http://www.optify.net/guides/organic-click-through-rate-curve