Rough Simple Math formula for sales/SEO...am I out of touch?

[Giggy]

Please let me know if I have this all wrong ...

500 people search for "ham"

My client is #1 SERP w/clean SEO I have provided.

out of the 500, half click on the SERP the rest got to ads, or to the bathroom, etc.

250 click to website, half go through.... the rest bail (50% bounce, I know this is bad, but just for demo purposes)

Leaving 125 as potential Ham buyers.

I have a feeling this final # should be much smaller...thoughts, insights?

Thanks Mozzers!

[tylerfraser]

A 50% click through rate is really high. Then a good conversion rate is 2%. So then you're dealing with 2-3 purchases. All that sounds reasonable. Bounce is just people that leave immediately, you're exit rate should also be considered.

[TheEspresseo]

You're Wikipedia's SEO! Dang dude you are good at what you do!

[Giggy]

Thanks Tyler...

"50% clickthrough is very high"

....Even if I secured the #1, page 1 organic Google SERP spot for "Ham"?(its really not ham, but something specific like Jimi Hendrix tshirt)

Or do you mean the first page or average of the 3 spots?

Thanks Tyler

[Giggy]

LOL Nice!

Here is what I asked Tyler...

Thanks Tyler...

"50% clickthrough is very high"

....Even if I secured the #1, page 1 organic Google SERP spot for "Ham"?(its really not ham, but something specific like Jimi Hendrix tshirt)

Or do you mean the first page or average of the 3 spots?

[Giggy]

This is From 2007... from SEOMOZ

http://www.seomoz.org/blog/clickthrough-rates-in-the-serps-what-are-the-real-numbers

It referenced this article (see below) from the same time period, So, I am confused?

http://seoblackhat.com/2006/08/11/tool-clicks-by-rank-in-google-yahoo-msn/

[TheEspresseo]

I've only seen that 2006 AOL dataset, leading me to believe your expectations are ballpark. But he's right—I think a 2.3% conversion rate is standard across the web (varying dramatically), so without considering other factors I would expect 2-3 sales on those figures.

[Giggy]

understood. Thanks for taking the time to weigh in on this.

I will be dominating with other words for my client as well.

The math I need to consider is total traffic X 2.3% as a rough estimate.

Thanks

[TheEspresseo]

BTW just peaked at your site. I love your design for Pinot for the People—so cool!

[Giggy]

Thanks,

Designer illustrator turns SEO ... Yikes ... If only I am as good at SEO as I am as a Graphics Pro, Ill be OK!

[DavidKonigsberg]

I agree 50% ctr for first position in a serp is high i have seen keywords in number 1 with 629 clicks out of over 2k search volume for the word

[TheEspresseo]

Now I am curious where people are sourcing their search volume figures. Google Traffic Estimator or Wordtracker? Do we know which is more accurate? Do people average the two? Is there another source?

[DavidKonigsberg]

Google Traffic Estimator and adwords data

[TheEspresseo]

BTW Optify just released a new study on CTR: http://www.optify.net/guides/organic-click-through-rate-curve