Rankings dropped

[mfrgolfgti]

For the past 7 months we have been managing a website for a client cvdwellbeing.com. For the first 6 months, the client has always had been 30 and 40 keywords ranking on page 1 of Google. This month I log into Moz to prepare a report for February and they now only have 7 keywords ranking on page 1. How could this happen so quickly? Is it to do with the Moz DA changes? Nothing has happened to the site apart from adding a couple of blogs and landing pages and there are no errors reported on Moz or Search Console. It is very depressing. Also their DA has dropped relative to their competitors since last month, again no idea why. If the Moz DA updates are so great, why aren't DAs going up instead of down. This is difficult to explain to clients who associate downward trends with bad news. Please don't refer me to the slide set as none of my clients have the attention span to try and understand this, they just want their rankings to get better, not worse.

[meghanpahinui]

Hi Maureen!

Meghan from the Help Team here at Moz.

Thanks so much for the great question! I'm sorry to hear about your client's rankings. I do want to make sure to mention Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.

Regarding the keyword ranking changes you’re seeing in your Campaign, I’d be glad to take a closer look. I’ll reach out to you shortly via email once I investigate!